Résultats Éditeur "Hachette Audio" dans Marketing et ventes

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

Pain is inevitable, but suffering is optional. Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause, leaving patients desperate–and still in agonizing pain. Dr. Sarno reveals how many painful conditions–including most neck and back pain, migraine, repetitive stress injuries, whiplash, and tendonitises–are rooted in repressed emotions, and shows how they can be successfully treated without drugs, physical measures, or surgery.

Fast-paced and down-to-earth, Delivering Happiness shows how a different kind of corporate culture is a powerful model for achieving success, and concentrating on the happiness of those around you can dramatically increase your own.

The number-one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.

Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries.

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of kick-starter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. In this audiobook, Daly takes listeners deep inside her most successful campaigns. Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Do you know the four winning mindsets of champions? A selection from the best-selling Sales Dogs.

Are you ready to buy or sell a business? Learn what you need to consider right at the start. A selection from the best-selling Rich Dad Advisors: Buying and Selling a Business.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Not every client is a good client! In that first flush of life as business owners, we often say yes to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's all that matters. But after a while we learn an important truth: Not every client is a good client. In fact some of them are truly toxic.

Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

How to Grow When Markets Don't addresses this problem and offers real solutions. The authors offer methods to enhance existing asset bases through acquisitions, partnerships, and licensing, and suggest that companies learn not to depend on the CEO to solve the growth crisis. While creating growth in company value has never been an easy task, this program addresses the need for solid and sensible advice.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

Dot.Bomb is the amazing story of the Internet gold rush as it could only be told by an insider. As SVP of Communications at Value America, David Kuo saw it all: sky's-the-limit optimism, hundreds of millions of dollars spent in a grab for eyeballs and market share, investors slavering to be on the inside, and the belief that there really were new rules. But Value America's plan to sell merchandise directly to manufacturers over the Internet fell apart in the blink of an eye...

Two noted authors show that the direction of business now is instinctive, nomadic, and ever-changing. Digital Aboriginal will help managers, entrepreneurs, and CEOs develop a clearer vision of new markets, new companies, and new rewards on the digital frontier.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible