Résultats pour "The Business" dans Élections et processus politique

In 2014's The Accidental Superpower, geopolitical strategist Peter Zeihan made the case that geographic, demographic, and energy trends were unravelling the global system. Zeihan takes the story a step further in The Absent Superpower, mapping out the threats and opportunities as the world descends into disorder.

Tested and effective leadership and teaching advice based on riveting combat stories from a Special Operations veteran. In Leadership and Training for the Fight, MSG Paul R. Howe, U.S. Army Retired, shares ideas on leadership that he has developed through extensive combat experience. Howe tells riveting stories of military operations and analyzes leadership concepts. He also gives advice on how to understand students and how to refine your teaching methods. Written with the unique insight of a Special Operations soldier, this book is the perfect guide for anyone interested in improving leadership skills.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Starting your first job in politics can be intimidating. Carlos M. Cruz knows this firsthand. Now, after a 30-year career in the highest levels of state and local government, Carlos' new book is here to be the guide he didn't have. The Business of Politics series is the missing piece in the genres of both self-help and business success. If your profits depend on politics (trust us, they do) - then this is the right series for you.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Most people are familiar with the concept and understand that fraud is prohibited by law. What many fail to appreciate, however, is that the law does not treat all frauds equally. In a perverse sense, the bigger the fraud, the more likely it is protected by the First Amendment and therefore legal. In addition to exposing the depths of the problem, Henricksen gives listeners a way forward. By revealing for the first time the root legal cause of the misinformation crisis and presenting novel solutions, In Fraud We Trust speaks to the present moment as it offers answers for the future.

People on the right are furious. People on the left are livid. And the center isn’t holding. There is only one thing on which almost everyone agrees: there is something very wrong in Washington. The country is being run by pollsters. Few politicians are able to win the voters’ trust. Blame...

“Contravening conventional wisdom, Zelizer offers a spirited defense of parties and partisanship.” —Frances Lee, Princeton University Partisanship is a dirty word in American politics. If there is one issue on which almost everyone in our divided country seems to agree, it’s the belief...

Politicians have failed us. But democracy doesn’t have to. Bought by special interests, detached from real life, obsessed with reelection. Politicians make big promises, deliver little to nothing, and keep the game rigged in their favor. But what can we do? In Politics Without Politicians...

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn’t only one of the world’s leading experts on...

From the former secretary of defense and author of the acclaimed #1 bestselling memoir, Duty, a candid, sweeping examination of power, and how it has been exercised, for good and bad, by American presidents in the post-Cold War world. Since the end of the Cold War, the global perception of...

The question has always been asked, "Do business and politics mix?" It's a matter of opinion. Looking at the meaning of both, the answer can be yes, no or maybe! There's a grave difference between the two. Business is an entity that can be spoken to for one person or a group of people. Politics is a political entity using actions for a purpose. Politics is all about a collective group of people.

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

The Revolution Will Not Be Funded gathers essays by radical activists, educators, and non-profit staff from around the globe who critically rethink the long-term consequences of what they call the non-profit industrial complex.

Leadership is a curious topic. It is most noted in its absence and most measured by its need. Leadership requires opportunity. The situation drives leadership; what worked in one situation may be disastrous in another. It requires skills to be able to direct the challenge at hand. Leadership is both an art and a science. It is theoretical and applied, cultural and contextual. Most importantly, leadership is about accomplishment and results.

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them...

Charlie Crist, the former Republican governor of Florida, spent years in the party's inner circle. In this no-holds-barred memoir, he shows why he switched sides and became a Democrat. After serving as a Republican governor - one who was on the short list for the vice presidency in 2008 - Charlie Crist made headlines when he decided to run for the U.S. Senate as an Independent. He was on the front page again when he endorsed President Obama in 2012 and spoke at the Democratic National Convention - and yet again when he officially joined the Democratic Party later that year.

People on the right are furious. People on the left are livid. And the center isn't holding. There is only one thing on which almost everyone agrees: there is something very wrong in Washington. The country is being run by pollsters. Few politicians are able to win the voters' trust. Blame abounds and personal responsibility is nowhere to be found. There is a cynicism in Washington that appalls those in every state, red or blue.

This fascinating three-thousand-year history of the census traces the making of the modern survey and explores its political power in the age of big data and surveillance. In April 2020, the United States will embark on what has been called "the largest peacetime mobilization in American...