Résultats pour "Brains" dans Marketing et ventes

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the...

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Brain & Bullshit : Successfull Scaling, par Xeryus Mauguy et Jeremy Kohlmann Ça veut dire quoi SCALE avec succès ? Et ça demande quoi en terme de marketing ? De vente ? D'équipe Les fondateurs de l'agence Welever et de l'entreprise Kohlmann Publishing vous partagent leur avis sur le scaling dans le monde du fameux "business en ligne" Plongez en immersion dans le monde des coachs, des infopreneurs et des marketeurs d'internet que vous voyez partout. Goal : 100M Net worth et une voiture pikachu Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Most marketing strategies are still built on assumptions, opinions, and outdated focus groups. But here’s the problem: 96% of all decisions happen subconsciously. Which means your customers can’t even explain why they buy.This podcast cuts through the noise and shows you how to use neuroscience, behavioural science, and decision-making psychology to create marketing that actually works.From insurance to pharma, fintech to fashion, whatever your industry I’ll break down brain science into practical, no-nonsense strategies so you don't need a doctorate in neuroscience to apply ...

Will pressing the elevator button three times put it into “faster mode”? Did we break the secret elevator code? No. We all look for ways to break the “hidden codes” in our lives. Why? To better understand our world. Or maybe to discover shortcuts. It is the same when we try to understand our brains and the brains of our prospects.

Do you really want to invest time and money in marketing efforts that will drain your energy and your budget? Have you tried to do branding with no tangible success? If you already have a brand, if you have ideas in mind, or if you don't have any idea about brands at all, this book is for you. It is a simple window to the vast world of brands, branding, and brain-ding.

Neuromarketing, Data Science und Marketing Excellence