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The Brain Audit: Why Customers Buy (And Why They Don't)

Lu par : Sean D'Souza
Durée : 4 h et 21 min
Catégories : Anglais - Business
5 out of 5 stars (1 notation)

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Description

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

©2015 Psychotactics Ltd (P)2015 Psychotactics Ltd

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Notations

Global

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Interprétation

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Histoire

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Il n'y a pas encore de critique disponible pour ce titre.
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  • Global
    3 out of 5 stars
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    1 out of 5 stars
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  • Amazon Customer
  • 20/03/2016

Good content, annoying production

The actual content was solid. The music in between every paragraph break (which occasionally is a single sentence) was obnoxious. The constant annoying distraction was frustrating and makes it hard to recommend the audiobook despite meaningful content.

8 personnes ont trouvé cela utile

  • Global
    3 out of 5 stars
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    3 out of 5 stars
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  • Ryan
  • 03/02/2018

constant music interludes ruin the audiobook exper

the information presented in this book is very good, however, the audiobook version has these short musical interludes that happened more than any other audiobook I've ever heard. At first I thought there was something wrong with the playback until I realized there was not. Unfortunately this experience ruins the audiobook because it makes the book unlistenable.

2 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Vincent
  • 29/11/2015

Remarkable and original approach

When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.

As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.

A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.

However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.

This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.

Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.

The author's style might not be everyone's cup of tea, but those that do will love his originality.

I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.

2 personnes ont trouvé cela utile

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    4 out of 5 stars
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  • damyana
  • 02/12/2018

Great book, but the jingle was way too much.

Incredibly valuable info, and well presented. Practical, well planned, with good examples. The jingle, was, however, mind-numbing.

1 personne a trouvé cela utile

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    4 out of 5 stars
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    4 out of 5 stars
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  • E. Osaigbovo
  • 05/08/2016

Is there a version without the little jingle?

Great content and I'm sure there's a "psychological" reason for the jingle, but GOT DAMN. It became annoying. An audio book should just be someone reading what the book says in an attention-sustaining tone(not mono-tone)...the jingle every few sentences, maybe after each "paragraph" was too much!

1 personne a trouvé cela utile

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    5 out of 5 stars
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  • Stephen
  • 03/11/2015

right on the money

not a great title but if you sell anything you want to read /listen to this book. insight-filled and very detailed

1 personne a trouvé cela utile

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    1 out of 5 stars
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  • Gary Kelly
  • 22/05/2019

Not for me

I came to this selection looking for a negotiation tome, but its pretty much marketing. You might get some value if that is your interest. I got about half way through, then moved on.

  • Global
    3 out of 5 stars
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  • David Landon Burwell
  • 14/04/2019

Meh

The concepts are decent. I didn’t like the music between statements. This book could have been 45 minutes of content.

  • Global
    5 out of 5 stars
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  • Qamar Zaman SEO Expert
  • 06/01/2019

Excellent Book and Audio

I specialize in SEO for lawyers. This was a great help for my lawyer SEO and website design services.

  • Global
    5 out of 5 stars
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  • Amazon Customer
  • 26/07/2018

How To Improve Your Marketing with Examples!

A well written book with simple concepts brought to life with plenty examples on how to improve your copywriting and marketing messages. How to construct the "target profile" and "reverse testimonial" were perhaps the most eye-opening, interesting insights I received. How to crab the customer's attention through the use of a powerful "trigger" was well presented and easy to understand. Now it's time for me to practice "The Trigger." Nice use of the "bags" analogy to break down and relate your concepts to everyday people learning about marketing. Thank you, Sean!

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  • Global
    5 out of 5 stars
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  • Julian Haberer
  • 03/04/2017

Great Stuff

I loved this book, make sure you get it!
Thanks Sean, lots to learn from you

  • Global
    4 out of 5 stars
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  • Alexander Knapp
  • 14/07/2016

Marketing frisch aufpoliert und verständlich

Für alle die bereits wissen, dass sie aus dem Hamsterrad ausbrechen wollen und vorhaben selbständig zu werden. Aber auch für bestehende Kleinunternehmen die ihr Marketing verbessern wollen.
Das Buch bietet nicht nur hervorragende Marketing Tipps, sondern auch einen Leitfaden für die richtige Positionierung eines Produktes.
Alles ist anhand von praktischen Beispielen sehr gut erläutert.
Das Buch ist für jeden zu empfehlen, der ein kleines Unternehmen gründen oder verbessern will, sowohl online als auch offline.
Wer allerdings nur eine Schritt für Schritt Anleitung zum eigenen Online Business sucht, der sollte sich ergänzende Bücher besorgen.

Insgesamt ein tolles, kurzweiliges Buch mit einer Fülle an nützlichen Informationen und Tipps, sowie einer Menge an "Aha"-Momenten.