Today marks six months since we launched ‘i’, and we decided to sit down and talk about where we’re at, where we’ve been, and where we’re going. We cover a lot of ground. Big love to those continuing to support the growth. Much more to come.

Timestamps:

00:00 - 01:14 Setting intentions

01:14 - 03:33 Trackside Buddleia (Scent Trunk)

3:33 - 10:13 Riley’s entry into fragrance

10:13 - 14:26 Ezra’s entry into fragrance

14:26 - 19:58 The social dimensions of fragrance; Samuel Ross; “Capital-P Perfumer”

19:58 - 31:36 The development of ‘i’ and its real-world reception; Julianknxx; Diasporic perfumery, ancestral materials and “inner knowing”; Lynette Yiadom-Boakye

31:36 - 43:11 The beginning of deya; finding place and holding space within ‘the industry’; fragrance in Jamaica

43:11 - 50:28 Design process and principles; resisting the “tempting template” of the status quo

50:28 - 53:26 Uncle in Duncans Town; what fragrance is “for”

53:26 - 1:00:57 April-October 2023: Jumbi, Speakers Corner Quartet, Ash Walker, Top Boy, education workshops, Carl Freedman Gallery

1:00:57 - 1:07:35 Proudest moments; resilience; living by our principles

1:07:35 - 1:24:43 ‘Kava’: Bookends; the characteristics and politics of oud and cypriol; using oud water; black grape in the canon of perfumery

1:24:43 - 1:39:52 Key reference points across design, branding and business: Barbara Hepworth, Richard Rogers, Benjamin Edgar, Stòffa, R.I.P. Germain, Anthea Hamilton, Ellsworth Kelly, Donald Judd, Tekla, John Pawson, Cole Buxton, Abaga Velli, Sage Nation

1:40:00 - 1:50:27 Our personal growth thanks to building deya

1:50:27 - 1:54:57 Perfumery and design as a vessel; embodying openness and generosity

1:54:57 - 2:04:36 ‘The Responsibility of Intimacy’, with Ronan Mckenzie’s SELASI

2:04:36 - 2:12:18 How we’re working and operating at this point in time

2:12:18 - 2:20:01 Words of encouragement: Get specific; presence is more powerful than coherence; seek levity

2:20:01 - 2:21:16 Give thanks

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