In this episode of Wine Fringe, Jill and Jake explore the background and evolution of Jason’s work, from a foundation in horticulture and plant health to a winemaking approach that places fruit quality at the center of every decision. His approach incorporates native yeast fermentations and low-intervention techniques, with winemaking knowledge developed through experience, mentorship, and study.

The winery itself emerged organically as Sandy’s creative work with Hawkmoth Arts expanded and required a permanent home. Seeking a place where her creativity wouldn’t be constrained by the hubbub of the city, they created a space that could showcase art alongside wine—products valued by many of the same customers—bringing together agriculture, fermentation, and creative expression in one environment. The resulting wines reflect natural production methods historically common but less frequently practiced today, producing broad, expressive profiles tied closely to place.

The episode focuses on process, evolution, and alignment—how farming, winemaking, and creative work intersect when allowed to develop without forcing an end goal. Jason’s winemaking remains rooted in ancestral and natural techniques, honoring traditional methods while emphasizing the health of the vine and the integrity of the fruit.

It’s grounded.

It’s transparent.

It’s Wine Fringe.

Learn more: Arterra Wines: https://www.arterrawines.com/

Hawkmoth Arts: https://www.hawkmotharts.com/

Social media isn’t going away—and it should still be every winery’s foundational way to reach consumers consistently—but the rules are changing, so listen up.

In this episode of Wine Fringe, Jill and Jake unpack recent social media guideline changes and what they mean for regulated industries, with a sharp focus on wine. As platforms adjust policies, enforcement, and visibility mechanics, the team breaks down how these shifts are reshaping winery marketing strategies—and why understanding the new landscape is critical heading into 2026.

It’s timely. It’s direct. It’s Wine Fringe.

Follow the links below to learn more about Alcohol Marketing Compliance:

Facebook & Instagram:

https://transparency.meta.com/policies/community-standards/restricted-goods-services

YouTube:

Illegal or regulated goods or services policies - YouTube Help

Tik Tok:

Business Help Center

ABC & TTB:

25ec1e4e-08e6-4a07-a95e-bd71e00849ad.pdf

We’re back—and taking a clear-eyed look at where the wine industry stands heading into 2026.

In this episode of Wine Fringe, Jill and Jake welcome back one of the show’s most popular guests, Shai Van Gelder, for a wide-ranging conversation that separates signal from noise across two critical areas: the market and the vineyard. First, they break down how market conditions shaped winery marketing in 2025—and what those pressures are likely to trigger next. The group digs into their prediction that panic marketing will define 2026, driven by tightening margins, shifting consumer behavior, platform volatility, and mounting compliance risks.

The conversation then turns to the growing season and harvest, taking a hard look at what actually unfolded in the vineyard and why it matters. Shai and Jake unpack the climatic challenges, timing issues, and decision points that influenced yield, quality, and cellar strategy. Rather than glossing over the realities, they lay out what wineries should realistically prepare for in 2026.

It’s honest, forward-looking, and unfiltered. It’s Wine Fringe.