In this episode of Wine Fringe, Jill and Jake explore the background and evolution of Jason’s work, from a foundation in horticulture and plant health to a winemaking approach that places fruit quality at the center of every decision. His approach incorporates native yeast fermentations and low-intervention techniques, with winemaking knowledge developed through experience, mentorship, and study.

The winery itself emerged organically as Sandy’s creative work with Hawkmoth Arts expanded and required a permanent home. Seeking a place where her creativity wouldn’t be constrained by the hubbub of the city, they created a space that could showcase art alongside wine—products valued by many of the same customers—bringing together agriculture, fermentation, and creative expression in one environment. The resulting wines reflect natural production methods historically common but less frequently practiced today, producing broad, expressive profiles tied closely to place.

The episode focuses on process, evolution, and alignment—how farming, winemaking, and creative work intersect when allowed to develop without forcing an end goal. Jason’s winemaking remains rooted in ancestral and natural techniques, honoring traditional methods while emphasizing the health of the vine and the integrity of the fruit.

It’s grounded.

It’s transparent.

It’s Wine Fringe.

Learn more: Arterra Wines: https://www.arterrawines.com/

Hawkmoth Arts: https://www.hawkmotharts.com/

Social media isn’t going away—and it should still be every winery’s foundational way to reach consumers consistently—but the rules are changing, so listen up.

In this episode of Wine Fringe, Jill and Jake unpack recent social media guideline changes and what they mean for regulated industries, with a sharp focus on wine. As platforms adjust policies, enforcement, and visibility mechanics, the team breaks down how these shifts are reshaping winery marketing strategies—and why understanding the new landscape is critical heading into 2026.

It’s timely. It’s direct. It’s Wine Fringe.

Follow the links below to learn more about Alcohol Marketing Compliance:

Facebook & Instagram:

https://transparency.meta.com/policies/community-standards/restricted-goods-services

YouTube:

Illegal or regulated goods or services policies - YouTube Help

Tik Tok:

Business Help Center

ABC & TTB:

25ec1e4e-08e6-4a07-a95e-bd71e00849ad.pdf

We’re back—and taking a clear-eyed look at where the wine industry stands heading into 2026.

In this episode of Wine Fringe, Jill and Jake welcome back one of the show’s most popular guests, Shai Van Gelder, for a wide-ranging conversation that separates signal from noise across two critical areas: the market and the vineyard. First, they break down how market conditions shaped winery marketing in 2025—and what those pressures are likely to trigger next. The group digs into their prediction that panic marketing will define 2026, driven by tightening margins, shifting consumer behavior, platform volatility, and mounting compliance risks.

The conversation then turns to the growing season and harvest, taking a hard look at what actually unfolded in the vineyard and why it matters. Shai and Jake unpack the climatic challenges, timing issues, and decision points that influenced yield, quality, and cellar strategy. Rather than glossing over the realities, they lay out what wineries should realistically prepare for in 2026.

It’s honest, forward-looking, and unfiltered. It’s Wine Fringe.

We’re back—and diving headfirst into one of the most complex, least glamorous, and most critical corners of the wine industry.

In Season 2, Episode 3 of Wine Fringe, Jill and Jake sit down with Steven Harrison, Founder and CEO of Vinoshipper, to unpack what it really takes to get wine from producers to consumers across the U.S. From navigating a maze of state-by-state regulations to overcoming legislative barriers and logistical hurdles, this conversation pulls back the curtain on a system most drinkers never see—but every winery depends on.

The episode explores the ongoing battle to move high-quality domestic wine in a highly regulated market, the challenges of compliance at scale, and why access—not quality—is often the biggest obstacle facing American wine today. It’s an honest look at friction, policy, and persistence in an industry built on passion but constrained by outdated rules.

It’s real, it’s unfiltered, it’s Wine Fringe.

We’re back—and digging into a bold, unconventional corner of Virginia wine.

In this episode of Wine Fringe, Jill and Jake sit down with J. Snyder, owner of Petite Domaine, and Shai Van Gelder, winemaker at Petite Domaine. Together, they unpack J.’s leap from a different industry into wine and what it takes to carve out a niche in today’s complex, ever-shifting wine landscape. From launching a brand during one of the most challenging periods the industry has faced to questioning the standard tasting room experience, this conversation explores what it really means to do things differently.

The episode dives into how Petite Domaine is building a high-end product and a luxury experience, selling the aspirational lifestyle that sparkling wine represents—all while staying deeply rooted in Virginia winemaking. It’s a candid look at risk, reinvention, and reshaping expectations from the ground up.

It’s real, it’s refreshing, it’s Wine Fringe.

We’re back—and kicking off Season 2 with a story rooted deep in American wine history!

In this episode of Wine Fringe, Jill and Jake dive into the work of Nicholas Nearhing, the horticulturist helping to bring Thomas Jefferson’s Monticello vineyards back to life. Where Jefferson’s centuries-old notes meet modern innovation, Nicholas is rebuilding a vision that helped shape America’s earliest wine aspirations. From honoring Jefferson’s meticulous records to navigating the unique challenges of restoring historic vines, he’s breathing new energy into the gardens of the “Father of American Wine.”

We launched the new season right on the Monticello grounds, exploring the obstacles Jefferson faced—and how Nicholas and his team are rewriting the next chapter. It’s history, horticulture, and hands-on curiosity woven into one unforgettable episode.

It’s real, it’s refreshing, it’s Wine Fringe.

To learn more about the Monticello gardens, visit: |www.monticello.org

In this episode of Wine Fringe, Jill and Jake dive into the story of Chateau MerrillAnne with owner Kenny, where the land, the varietals, and the passion behind the winery come together to create something unforgettable. From pushing the envelope with unique wine styles to crafting intentional marketing that connects directly with their guests, Chateau MerrillAnne is redefining what a Virginia winery can be.

We wrapped our season with a celebration at Chateau MerrillAnne and loved spending time with Kenny and Emily—the friendly couple at the heart of the winery. They’re the kind of neighbors you didn’t know you had but will never want to lose.

It’s real, it’s refreshing, it’s Wine Fringe.

To learn more about Chateau MerrillAnne, check out their website and blog!

www.chateaumerrillanne.com

www.vinosanctum.com

In this episode of Wine Fringe, Jill and Jake sit down with Rae Wilson—one of the few female winemakers in Texas and the force behind Wine For the People. Rae’s path from sommelier to winemaker has taken her through Napa, Portugal, and cellars across the world before landing back in Austin, where she’s shaping what Texas wine can be.

She shares the story behind launching Dandy Rosé, why sustainable farming and minimal intervention are at the heart of her philosophy, and her candid takes on the Texas wine industry.

Curious about the winemaker behind this episode’s featured wine? Learn more here: https://wineforthepeople.com/pages/welcome