#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Welcome everyone, this your companion to the full video and audio magazine @twogeeksandamarketingpodcast

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube as they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section?

Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?

Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

Toy Story (1995)

Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!

Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes.

The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins.

They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time

This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds.

LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset.

⏰ Timestamps

0:00 – Introductions & Show Format

2:50 – Segment 1: Marketing Made Simple

11:05 – Segment 2: Speakers Corner

20:25 – Segment 3: Film Marketing Revisited

28:40 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: What is the best way to rethink your website experience?

Roger is inviting Pascal to revisit and recap on the following:

The 4 Types of Website Visitors

from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?

This is a very common challenge and query from up-and-coming speakers.

Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The Menu (2022)

A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.

1. The Power of Straplines:

The film’s marketing leaned heavily on its witty straplines:

"Painstakingly Prepared. Brilliant Execution."

"A FINE PLACE TO DI(N)E"

"ONE PERCENTER DI(N)E HERE"

"MOVIE STARS DI(N)E HERE"

2. Inventing Restaurant Review:

To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:

“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”

These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.

⏰ Timestamps

0:00 – Introductions & Show Format

2:07 – Segment 1: Marketing Made Simple

12:55 – Segment 2: Speakers Corner

21:00 – Segment 3: Film Marketing Revisited

28:24 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

⏰ Timestamps

0:00 – Introductions & Show Format

2:30 – Segment 1: Marketing Made Simple

13:30 – Segment 2: Speakers Corner

21:10 – Segment 3: Film Marketing Revisited

29:27 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​