Have you seen the designer on Threads posting her $20K monthly roundups and a number of client projects most designers only dream about?

Today I'm sitting down with Rachel for an hour-long conversation about how she is hitting consistent high cash months, booking 80 + clients in a year, and what she’s actually doing behind the scenes to make it happen.

We get into how she markets, how she positions herself, what changed in her mindset, and the non-obvious decisions that have played a huge role in her growth.

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What if you could create one piece of art… and get paid for it again and again?

In this episode, I’m interviewing an illustrator who’s built a real recurring income stream through art licensing aka “renting” your artwork to brands so it can live on products like packaging, stationery, home goods, apparel, and more… while you collect royalties.

We’re breaking down:

• What art licensing actually is (in normal human terms)
• How royalties work + what artists can realistically earn
• How she landed her first licensing deal
• The pitch process brands respond to
• What to do if you want to start licensing your art

If you've got a bunch of illustrations collecting dust on your hard drive, this episode is for you.

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If you want clients booked months in advance for 2026, this episode breaks down where most designers are going wrong.
We’re talking about why educational content alone isn’t creating demand, how booked-out designers use messaging to trigger action, and what actually makes someone inquire now instead of “someday.”
This episode is about building urgency, positioning, and a pipeline that fills your calendar before the inquiry ever hits your inbox.

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Your worth is far too personal and it's not your pricing.

And client objections usually aren’t about price... they're a symptom of something else.

I talk about:

• Why so many talented designers stay stuck at the same rate for months (or years)

• The difference between organic growth vs. accelerated growth

• How your nervous system plays a bigger role in pricing than you think

• Why confidence often comes after the decision not before

• How weak positioning creates objections before you ever get on a call

• And why changing your environment can matter more than “trying harder”

This episode is about giving context to what’s actually happening and helping you decide your next move with clarity instead of pressure.

If you’ve been telling yourself “I know I need to raise my rates” but nothing has changed… this one’s for you.

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Designers stay stuck because they keep thinking like the version of themselves they are right now… not the six-figure designer they want to become.

In this video, we break down how to think like a six-figure designer before you’re earning six figures, and why mindset alone isn’t enough if your decisions, standards, and habits haven’t changed.

You’ll learn:

• How to think like a six-figure designer (even if you’re not there yet)
• Why designers stay stuck when they only make decisions from their current situation
• How to start operating from the future version of you, not your past results
• The identity shifts that happen before designers build a six-figure design business
• Why waiting to “feel ready” keeps designers in the same income bracket

If you’re a freelance designer, brand designer, or creative entrepreneur who feels capable of more but keeps hitting the same ceiling… this video will show you what needs to change first.

The income doesn’t come before the identity.
The identity comes first.

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Most designers think their business is failing… when in reality, they’re simply underestimating the volume required to get the results they’re hoping for. They assume they’re “not cut out for it,” so they stop right before the momentum kicks in.

In this episode, I’m breaking down the real numbers and real examples that will shift your entire perspective on what it actually takes to build a six-figure design business. If you’ve been showing up inconsistently and calling it failure, this episode will change the way you see everything.

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I sat down with Jaime who is a DBA graduate, mom, and fellow bird mama to talk about her wild journey from selling $400 mini brands to booking $8,000+ clients.

We dive into:

• How she walked away from her 9-5 with zero safety net

• The moment she decided to go all-in on her design business

• What changed in her mindset + process that allowed her to book premium clients

• How she’s currently filling her calendar with dream projects (without burning out or posting every day)

Jaime’s story is the perfect reminder that waiting for the “right time” keeps you stuck and investment creates momentum.

If you’ve been trying to DIY your way to growth and wondering why you’re still undercharging, exhausted, or feeling invisible online… this episode will feel like a permission slip and a wake-up call at the same time.

Her transformation is the proof.

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Shannon Mattern and I dive into the real reason so many designers stay stuck spinning their wheels even when they’re so close to real momentum.

We discuss:

✨ Why fear keeps you from telling people what you do✨ Why hiding from your network is blocking opportunities✨ The mindset difference between designers who scale and designers who stall

If you’ve been feeling stuck or wondering why things aren’t moving as fast as they should… this episode will help you identify the patterns holding you back and finally break them.

Shannon's Web Designer Academy & Resources

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