Ready to learn the 2026 marketing strategies that are going to move the needle in your coaching business? The online coaching industry is massive and the demand for support is skyrocketing, but the way we market needs to shift.

In today's episode, I'm sharing three marketing strategies that are actually going to work in 2026. I use all of these in my own business, so I’m not teaching theory - this is what’s actually working. We're diving into the difference between the ‘‘guru formula’’ and the human-led formula. I’ll break down the kind of visibility that cuts through the noise, the type of value that builds real trust, and how conversion happens through actual conversations - not complicated systems.

If you're ready to stop hiding behind tech and start building a coaching business that lasts, this episode is for you!

Topics covered on 2026 Marketing Strategies:

• Why the coaching industry isn’t as “saturated” as people think
• The three 2026 marketing strategies that will actually bring you clients
• Why your funnels aren’t converting even though all the tech is set up
• What visibility truly means when it’s not about followers or going viral
• How to give value without dumping endless free content
• Where conversion actually happens (hint: it’s not in your posts)

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you— so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"Visibility is about being more clear, not about being louder.“ - Carly Hill

Are you stuck trading dollars for hours while dreaming of building freedom in your business? In this episode, I’m opening up about the big decisions I made this year that completely changed the way I work and lead. From letting go of team members I adored to rebuilding my systems from the ground up, I share what it really looks like to scale to multiple six-figure months.

The truth is, what got you here won’t get you where you want to go. The economy is changing, buyer behavior is changing, and staying comfortable in your current model is actually decline in disguise. I’m getting brutally honest about why I'm restructuring everything right now, even though things are "working."

If you’ve been feeling that pull for something different but you’re scared to make a move, this conversation will give you the clarity, permission, and gentle push to stop playing small and start building the kind of business your next chapter requires.

Topics covered on Building Freedom:

• Why I rebuilt my business model even when things looked fine from the outside
• The difference between playing it safe and building real freedom
• Knowing when it’s time to let go of people, systems, or strategies that no longer fit
• What it actually takes to create freedom in your business
• Why the e-learning space is such a massive opportunity right now
• How to break through your current revenue ceiling
• And how to design a business that supports major life changes — like pregnancy, family, or a slower season
• How you can prepare your business model for major life changes like pregnancy or family expansion.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“The best way to design your future, decide your future, is just to create it.” - Carly Hill

What would it do for your business if you had a brand strategist, niche coach, launch planner, sales coach, and content writer working for you 24/7 for less than the cost of dinner? In today's episode, I'm pulling back the curtain on Carly AI!

Carly AI is my personal 7 figure business playbook packaged into a team of custom-trained AI assistants that my private clients have been raving about for months. If you're wearing all the hats in your coaching business, staring at blinking cursors for hours, or freezing up when clients say "I need to think about it," this episode is for you. I'm breaking down exactly how these seven specialized agents can help you collapse years of work into months, from writing done-for-you captions to reverse engineering your entire launch plan in minutes.

Plus, I'm sharing the limited-time founder's price that won't be available again. If you're tired of building your business alone and ready to finally get out of the content hamster wheel, this is your moment to discover what's possible when you have the right systems in place.

Topics covered on Carly AI:

• What is Carly AI and why am I introducing it to you right now?
• What having a full business team would cost you vs what Carly AI can do for you for just under $70.
• The difference between generic AI tools and Carly AI.
• Why 2026 will separate coaches who use AI properly from those who get left behind.
• What's included in the Carly AI founder's launch pricing.

Resources from this episode:

• Carly AI Founder's Launch

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"As we move into 2026, if you're not using AI in the proper way, you will get left behind because everybody is gonna go faster and everybody is working smarter, not harder." - Carly Hill

What if getting in the right room is the ONE decision that takes you from zero to seven figures? I’ve invested over six figures in mentors, masterminds, and coaches — and I literally just dropped $5K this morning to get in a room with an eight-figure earner. Why? Because proximity isn’t an expense, it’s a multiplier.

In today’s episode, I’m breaking down what getting in the right room really means (hint: it’s not about celebrity access or one-off events), how to spot the wrong rooms that drain your time and money, and the three ways proximity fast-tracks your business growth.

I’m also sharing my 30-Day Proximity Protocol, so you can start building momentum right now, whether you have $0 or $20K to invest. One of my clients used this framework in a single power hour, made one messaging shift, and booked three consult calls in just seven days. That’s the power of proximity.

So here’s my challenge to you: stop waiting, stop spinning, and get in the right room — now.

Topics covered on Getting in the Right Room:

• What “getting in the right rooms” actually means — and why I still invest even at seven figures
• The three things proximity gives you that you can’t get anywhere else
• How to tell the difference between the right rooms and the wrong ones
• Red flags to look for when choosing mentors and masterminds
• How to know when you’ve outgrown a room (and it’s time to level up)
• My 30-Day Proximity Protocol to start creating momentum today

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“Rooms are not expenses, they're multipliers. If you implement what you learn in the right room, it will absolutely expand your business.” - Carly Hill

Is fear quietly keeping you stuck while you believe you’re playing it safe? In today’s episode, I get real about the fears that hold therapists back from growing beyond back-to-back sessions and building the freedom they crave. So many of us think we’re making responsible choices by sticking to what we know, but the truth is, fear is keeping you stuck and costing you more than you realize.

I open up about my own journey, how I went from burnout and a capped income to earning six figures a month. You’ll hear why the “safe” path of sticking only to therapy is actually the riskiest move, and how shifting your mindset can help you scale quickly.

If you’re ready to stop letting fear run your business and start saying yes to more income, freedom, and impact, this episode is for you. Join me for some tough love, honest conversation, and the push you need to finally put fear in the backseat and take the wheel of your business.

Topics covered on Fear Is Keeping You Stuck:

• Why the “safe” option of staying in therapy is actually costing you more than you think.
• What it looks like to work smarter, not harder, as a therapist.
• How you can start making smart investments that actually move your business forward.
• Client success stories of therapists who stopped waiting to feel ready and just decided to go ALL IN.
• How you can collapse timelines and reach your goals faster by changing your strategy.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you—so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

------

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“Fear is not a stop sign. Fear is proof you’re on the edge of growth.” - Carly Hill

I stepped away from a multi-million dollar coaching business and came back with completely fresh eyes. So in today's episode, I'm about to share the most exciting announcement I've ever made on this podcast! And trust me, it impacts everything about how I run my business and serve my clients.

After personally coaching over 400 clients and generating over half a million dollars while on maternity leave, I realized something had to change. Not because things weren't working, they were working incredibly well, but because I discovered gaps that were holding my clients back from even faster success. This isn't just another program update. It's a complete evolution that addresses every single frustration I've heard from my clients over the years.

Whether you've been with me since day one or you're just discovering my work, what I'm about to share will completely shift how you think about building your coaching business. I'm even addressing that question my mother-in-law asked me about people copying my work, and my answer might surprise you.

Topics covered on Shutting Down My $4 Million Coaching Business Program:

• Why I’m shutting down a program that's generated millions in revenue in my coaching business,
• How one client crossed the million-dollar mark in under two years using my system.
• Why are other wellness professionals suddenly joining my coaching program?
• What my mother-in-law asked me that made me realize just how different my approach to building a coaching business really is.
• Why giving clients MORE time (7 months instead of 4) actually produced WORSE results.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"Growth is not linear. It's spiral. You circle back, you refine, you revisit, you expand." - Carly Hill

Are you waiting for referrals to fill your private practice while wondering why it's getting harder every year? The future of marketing for therapists looks nothing like it did in 2010, and if you're not adapting, you're being left behind. In this episode, I'm taking you on a journey from the old days of Psychology Today listings and passive waiting to today's reality where clients expect to see, hear, and connect with you before they ever book a call.

I break down exactly why your static website and referral list won't cut it anymore, and what's actually working right now to attract clients consistently. You'll discover the different types of buyers in today's market, from the silent lurkers who watch you for months to the ones who binge your content and buy immediately. I also address the elephant in the room: why adding coaching to your private practice isn't about abandoning therapy, but about creating freedom and breaking through that income ceiling.

If you've been feeling stuck, invisible, or exhausted from trading dollars for hours, this episode will show you exactly what needs to change and how to position yourself for success in this new era.

Topics covered on Future of Marketing for Therapists:

• Why marketing for therapists has changed more in the last 15 years than in the 50 years before that.
• The real difference between how clients found you in 2010 versus how they find you today.
• The four types of buyers in today's market and why are you probably ignoring the most profitable ones.
• How you can keep your therapy practice AND build a coaching business without ethical conflicts.
• Why therapists who resist online marketing are getting left behind while others are scaling beyond six figures.
• What it means to create an "ecosystem" for your private practice instead of relying on one-hit wonders.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Related episodes you might enjoy

• Marketing Strategies for Therapreneurs to Get More Coaching Clients [Ep 20]

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“The therapists who adapt are the ones winning. They're not just posting and praying. No, they're creating an ecosystem.“ - Carly Hill

Have you ever been attacked by your own therapist colleagues for charging premium rates? If you've felt the sting of being called "greedy" or "all about the money" simply because you decided to stop martyring yourself for low wages, this episode is for you.

I'm sharing the raw truth about what really happens when therapists start charging premium rates, and spoiler alert, the backlash usually comes from the people you'd least expect: your therapist friends, the Facebook groups, the colleagues who should be cheering you on. Well, guess what? Their criticism isn't about you at all! It's about the uncomfortable mirror you're holding up to their own stuck patterns. I break down exactly why this happens, especially for women in our field, and give you five concrete strategies to handle the hate while you build your sustainable private practice.

Because every time you say out loud "I'm charging premium rates" with confidence, you're not just making a business decision. You're literally rewriting history and paving the way for every therapist watching silently, wondering if it's possible for them too.

Topics covered on Charging Premium Rates:

• Why do your therapist friends suddenly turn on you when you start charging premium rates?
• The history of women's financial rights and what it has to do with guilt around charging premium rates as a therapist today.
• The five practical strategies to protect your energy when colleagues criticize your new pricing.
• Why charging premium rates makes you sustainable, not greedy.
• How courage to charge what you're worth creates a ripple effect for the entire mental health field.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“ Charging premium rates doesn't mean you're abandoning your ethics. It means you're raising the bar.” - Carly Hill