Can you tell when something’s been written by AI?​

In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.

Here's why “people buy from people” still matters more than ever!

Too often, resilience is seen as something negative…how quickly you bounce back after a setback.

In this episode of The Salt Sessions, I’m joined by Professor Laura Chamberlain, author of Brilliantly Bouncy. She challenges us to see resilience as positive: how we can bounce forward with new strengths and insights gained from life’s challenges.

We talk about the power of support networks, and why the people around you can be radiators or drains when it comes to building your resilience. Laura shares insights from her book, I reflect on my own story. We unpack how to build resilience in busy lives without burning out.

An open, honest conversation packed with practical ideas you can bring into your own life.

Are the so-called GEO Bros the backlink farmers of 2025?

In this episode of The Salt Sessions, we welcome back SEO pro, Alice Widger to cut through the hype. We discuss “chunking” content and dive into whether GEO (Generative Engine Optimisation) is actually anything new, or just a new name for good old-fashioned SEO. Expect laughs, practical tips, and a healthy dose of side-eye at the GEO Bros.

LinkedIn has the power to transform your business.

But with endless content flooding our feeds, standing out is harder than ever! We’re all scrolling past posts without engaging - so how do you make people stop and pay attention?

In this episode, Paul Ince from Likemind Media joins me to discuss how to cut through the noise and create content to grab attention! Whether you want to boost brand awareness, generate leads or position yourself as an industry expert, tune in for actionable insights on making LinkedIn work for your business.

In this episode of The Salt Sessions, I sit down with style consultant Samantha Harman from The Style Editor to explore the power of your wardrobe in shaping your personal brand.

We dive into the psychology behind dressing with authority, discussing how the right colours, and fit can impact how you're perceived in business.

Samantha shares expert insights on building a wardrobe that makes you feel powerful and polished, whether you're in the boardroom or working from home. We talk about the essentials every businesswoman should own and common mistakes to avoid when choosing professional wear. If you’ve ever struggled with what to wear for an important meeting or wondered how to refine your personal style without breaking the bank, this episode is packed with practical advice to help you dress with confidence.

In this episode of The Salt Sessions, we're diving into the world of online gaming and how to keep kids safe in digital spaces.

Since the pandemic, gaming has become a major way for young people to socialise, often replacing traditional face-to-face interactions. But with this shift comes both benefits and risks.

I’m joined by Lauren Ridley, who works with the family support charity, Apcam. We explore how parents and guardians can navigate the challenges of online gaming. We discuss the dangers and practical steps to create a safer gaming environment. Lauren also shares insights on managing screen time, recognising signs of gaming addiction and the parental control tools available to help.

If you want to make sure your child is gaming safely, this episode is a must-listen.

In this episode of The Salt Sessions, I’m joined by Rowena Wilding to explore the world of B2B lead generation. We break down the difference between inbound and outbound leads and why you need a mixture of both.

We dive into lead acquisition strategies that actually works. Rowena shares insights on how much budget businesses should set aside for lead generation, the best ways to qualify leads so you're not wasting time on the wrong ones, and how to nurture prospects through long B2B buying cycles. We also discuss the key metrics businesses should be tracking to measure success.

If you’re looking to build a stronger, more sustainable lead pipeline, this episode is full of actionable advice you won’t want to miss.

Being a business owner is tough. Being a mother is tough. Doing both? That’s a whole new level of challenge.

According to the latest figures, in 2025, there’s just under 1.6 million self employed women in the UK working either full or part time. Over half of these women are professional freelancers. For comparison, there are over 2.74 million self employed men.

In this episode of The Salt Sessions, I’m joined by Lucy Rigley and Hannah Strong to talk about the realities of transitioning to self-employment while raising a family.

We dive into managing unpredictability - because kids don’t stick to schedules! Setting boundaries between work and family life and the toughest challenges of self-employment, and the reality of the lack of holidays!

And of course, we wrap up with some invaluable advice for anyone thinking about making the leap into self-employment.