Can you tell when something’s been written by AI?​

In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.

Here's why “people buy from people” still matters more than ever!

Too often, resilience is seen as something negative…how quickly you bounce back after a setback.

In this episode of The Salt Sessions, I’m joined by Professor Laura Chamberlain, author of Brilliantly Bouncy. She challenges us to see resilience as positive: how we can bounce forward with new strengths and insights gained from life’s challenges.

We talk about the power of support networks, and why the people around you can be radiators or drains when it comes to building your resilience. Laura shares insights from her book, I reflect on my own story. We unpack how to build resilience in busy lives without burning out.

An open, honest conversation packed with practical ideas you can bring into your own life.

Are the so-called GEO Bros the backlink farmers of 2025?

In this episode of The Salt Sessions, we welcome back SEO pro, Alice Widger to cut through the hype. We discuss “chunking” content and dive into whether GEO (Generative Engine Optimisation) is actually anything new, or just a new name for good old-fashioned SEO. Expect laughs, practical tips, and a healthy dose of side-eye at the GEO Bros.