The Salt Sessions | Mastering B2B Lead Generation | Nurture and Convert
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The Salt Sessions | Mastering B2B Lead Generation | Nurture and Convert
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In this episode of The Salt Sessions, I’m joined by Rowena Wilding to explore the world of B2B lead generation. We break down the difference between inbound and outbound leads and why you need a mixture of both.
We dive into lead acquisition strategies that actually works. Rowena shares insights on how much budget businesses should set aside for lead generation, the best ways to qualify leads so you're not wasting time on the wrong ones, and how to nurture prospects through long B2B buying cycles. We also discuss the key metrics businesses should be tracking to measure success.
If you’re looking to build a stronger, more sustainable lead pipeline, this episode is full of actionable advice you won’t want to miss.
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