Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.

In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 02:15 - Why Non-PPC Issues Are Your Biggest Ad Problem

• 04:00 - The "Push-Pull" Report: Junglr’s Weekly Diagnostic Flow

• 12:27 - Issue #1: Inventory & The "45-Day Coverage" Sweet Spot

• 18:43 - Issue #2: Hidden Buy Box & Regional Shipping Problems

• 22:51 - Agency Scope of Work: Should Ad Agencies Fix Operations?

• 27:34 - Issue #3: How Pricing Changes Destroy Sales Velocity

• 33:12 - Issue #4: Catalog Chaos & Variation Splits Wasting Ad Spend

• 35:00 - Issue #5: Why High Return Rates Secretly Kill Your Profitability

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Elizabeth Greene from Junglr

• 10 Steps to Maximize Amazon FBA Inventory Limits

• How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market.

By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:05 – Most PPC managers check only sales

0:17 – Better question: Did PPC grow your market share?

0:27 – Comparing sales vs. market trends

1:00 – Using search query data to track performance

2:05 – How to access search query data in AdBadger

3:22 – Tracking search volume and impressions over time

5:00 – Measuring brand impression and click share

6:55 – Comparing market vs. brand conversion rate

8:04 – Understanding purchase share and market impact

10:44 – Combining search data with ranking data

11:57 – How to tell your PPC story with market context

12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Training PPC Managers Who Can Train Others

• How do I Increase My Amazon Market Share?

• Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - What to expect in this episode

3:10 - What’s New With Emma

11:05 - The Journey Through AI

17:45 - Has AI Changed Your Process?

24:06 - Thinking About Goals

26:22 - How Can I Elevate My Copywriting?

32:35 - First Steps

47:15 - Where You Can Find Emma

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Emma, Marketing By Emma

• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

• 12 Free Amazon Features Every Brand Should Be Using!

• How To Use Bulk Operations On Amazon To Crush Your Competition

• Balancing Amazon PPC Optimization And Expansion

• How Do I Create Data-Driven Product Pages On Amazon?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.

What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.

Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:28 – How many clicks before negating

1:07 – Non-converting spend pain

2:39 – Clicks Per Sale (CPS)

3:18 – Conversion rate → CPS math

4:03 – Account-level CPS misleading

5:22 – High-intent traffic benchmark

7:46 – Brand / generic / competitor terms

8:09 – CPS by keyword type

9:31 – Measuring search terms vs CPS

9:45 – 75%-150% CPS range

10:15 – 1.5× CPS decision point

10:39 – Pulling CPS from search term report

11:09 – Keyword failure options

11:29 – One rule beats no rule

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• How N-gram analysis found a keyword with 200 clicks and 1 order

• What Should I Do About Invalid Clicks in Amazon PPC?

• 3 Filters to Use Weekly in Your Search Term Report on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.

We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.

In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.

A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Life in New Jersey and the winter quiet

• 08:10 – The disconnect between high-level goals and button-pushing

• 11:35 – Why copying winning keywords to new products fails

• 15:56 – The Danger of being a "Yes Man" in client relationships

• 18:21 – Balancing authority with empathy

• 22:19 – Technical Skills vs. Client Relations

• 24:53 – Why rigid SOPs don't work for Amazon PPC

• 27:47 – Moving from robotic tasks to strategic curiosity

• 30:47 – How to bridge the gap between clients and technicians

• 34:31 – Why top marketers must always ask "Why?"

• 39:04 – Where to find Abe Chomali

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Abe Chomali from RightClick Advisors

• What is the role of data in Amazon campaign management?

• The PPC Tasks We Put on Our Project Management Tools

• How to develop a successful client relationship?

• How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 — Intro
• 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)
• 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback
• 11:51 — Update #3: Ads Agent (AI Assistant for DSP)
• 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant
• 23:05 — Update #5: Sponsored Brand Reserve Share of Voice
• 33:00 — Update #6: AI-Curated Sponsored Brand Collections
• 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration
• 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)
• 52:00 — Update #9: Creative Agent for Video/Image Generation
• 53:18 — Update #10: Advanced Brand Store Analytics
• 54:45 — Summary🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Mansour Norouzi at Incrementum Digital

• Getting the Most out of Amazon Reporting

• Why AI Will Be Your New Assistant on Amazon

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• Amazon Product Page Optimization in a Rufus AI World

• Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno