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The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

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 The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!The PPC Den Economie Marketing et ventes
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    • Managing Amazon Ads in Tough Times to Protect Your Organic Sales

      Managing Amazon Ads in Tough Times to Protect Your Organic Sales
      Jun 27 2025

      Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

      A must-listen for every Amazon seller who wants to win the game.

      We’ll see you in The PPC Den!


      🦡 Highlights ​​


      • 00:00 – What questions do Amazon sellers ask most?

      • 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

      • 02:24 – Why slashing your ad budget can hurt your sales big time

      • 04:14 – How Amazon ads help your organic (free) sales

      • 06:30 – When a client says “Cut my ads in half!” — what really happens

      • 07:37 – How fast your organic sales drop after cutting ads

      • 09:00 – Story time: What happened when we pumped up the ad budget

      • 15:47 – How grouping keywords helps you spend ad money smarter

      • 19:10 – Why breaking keywords into clusters makes your budget work better

        • 20:34 – Staying cool when Amazon throws curveballs at your ads
        • 22:13 – Different sellers, different ad struggles


      • 🦡 Resources & Links


        • 🦡 GET AD BADGER ➡️

        • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

        • Get to know Michael Tejeda, a skilled campaign manager at Ad Badger

        • Tariff Turmoil: How Brands Are Adapting in 2025

        • Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

        • The One Activity That Will Fix Your ACOS in 2025

        • How to Find Products That Sell Organically

        • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

        • Subscribe to our newsletter

        • Transform your workflow with our comprehensive Amazon Advertising checklist

        • Review all our show notes


        -


        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Michael Tejeda

        Senior Producer: Nancy Lili Gonzalez

        Podcast Coordinator & Graphic Designer: Sofiia Podash

        Video and Audio Editor: Pedro Moreno

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      24 min
    • Tariff Turmoil: How Brands Are Adapting in 2025

      Tariff Turmoil: How Brands Are Adapting in 2025
      Jun 20 2025

      Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

      They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

      From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

      It’s messy. It’s essential. It’s surprisingly therapeutic.

      We’ll see you in The PPC Den!

      🦡 Highlights

      ​​

      • 0:00 – Goal setting like headless monkeys
      • 4:12 – $300K tariffs on $100K goods
      • 7:58 – FTZ, Bonded, Anti-USA play explained
      • 11:44 – Blair’s real setup: bonded, FTZ, Canada
      • 14:32 – Inaction is action: just wait it out
      • 16:20 – HS audits: maybe it’s not the water bottle’s fault
      • 20:12 – Inbound obsession: check-in time is king now
      • 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
      • 25:05 – Budget discipline vs. ad spend delusions
      • 26:45 – Agencies need to be business optimizers now
      • 28:13 – Shopify vs Amazon: wake-up call time
      • 29:20 – The 3-body problem: Ads vs Organic vs Profit
      • 30:30 – Outro

      • 🦡 Resources & Links


        • 🦡 GET AD BADGER ➡️

        • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

        • Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.

        • How Can I Expand My Amazon PPC Campaign To Canada?

        • 10 Steps to Maximize Amazon FBA Inventory Limits

        • How Do I Perfect My Amazon Inventory Management?

        • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

        • Subscribe to our newsletter

        • Transform your workflow with our comprehensive Amazon Advertising checklist

        • Review all our show notes​​​​​


        -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Blair Forrest

        Senior Producer: Nancy Lili Gonzalez

        Podcast Coordinator & Graphic Designer: Sofiia Podash

        Video and Audio Editor: Pedro Moreno

      Afficher plus Afficher moins
      32 min
    • Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

      Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
      Jun 13 2025
      In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?This episode is part founder therapy, part growth masterclass — and 100% worth your time.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder3:00 — Balancing passion with business hustle6:00 — Using outside help to scale smarter10:00 — Why vendor trust matters big time15:00 — Real talk: overcoming tough business challenges30:00 — From hobby to full-on business grind36:00 — COVID pivots and tough lessons38:00 — Marketing’s fast lane: adapt or get left behind40:00 — Retail vs online — who’s winning?43:00 — AI’s role in ecommerce’s future50:00 — Empathy & care: how GS Plant Foods grows more than plants🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinCheck out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.How to Find Products That Sell OrganicallyHow To Use Psychology To Master Amazon PPC (Classic)Who to hire for your Amazon Growth Team (Classic)What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Francis LegerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
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      53 min

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