Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features
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Welcome to the premiere episode of Inside the Badger Den!
This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.
In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share.
We’ll see you Inside the Badger Den!
🦡 Highlights
0:00 – Intro
0:39 – Roadmap Update: Search Trends & Rank Tracking
1:14 – Analyzing Market Share & Keyword Demand
2:02 – Sales % Relative to Competition
3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword
4:46 – Understanding Search Query Volume Changes
5:20 – Comparing Brand CVR vs. Market CVR
6:57 – Organic Rank Tracking
9:31 – Finding Campaigns with No Modifiers
10:07 – Which Placements Need Higher Bids?
11:42 – Feature Demo: How to Use Bulk Placement Edits
12:51 – Top Insights from the Past Month
17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)
18:30 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul
View our Product Roadmap
View our pricing
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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Review all our show notes
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno