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The Official BNI Podcast

The Official BNI Podcast

De : Dr. Ivan Misner
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 Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI© 2007-2026 BNI Direction Développement personnel Economie Management et direction Marketing et ventes Réussite personnelle
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  • Episode 980: Kind Leadership

    Episode 980: Kind Leadership
    Sep 30 2026
    Synopsis Daniela Antongiovanni says kind leadership begins with listening beyond people’s behavior to the human needs underneath. Leaders fear that if they’re kind, they will be less effective, less authoritative, but the opposite is true. It’s much easier to judge or withdraw or hide behind authority instead of remaining open and curious and wanting to connect. Model the behavior you want to see in your company, your team, or your BNI chapter. If you make people feel valued and understood, it’s easier to work with them to look at the impact of their behavior and find a better way forward. Links Listen to Episode 295: Lead from Among, Not from Above.Listen to Episode 396: Host Leadership.Listen to Episode 475: A Path to Business Leadership. The Official BNI Podcast is sponsored by Misner Audio Programs. Complete Transcript of Episode 980 Priscilla:Hello everybody, and welcome back to the Official BNI Podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California, and I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello Ivan, how are you and where are you? Ivan:I am in California today. I’m about to leave for the membership drive cruise, which we do almost every year, and I get to hang out with 100 of my closest friends, BNI members from all over the United States, so it’s always fun to do these. Priscilla:Oh, that sounds great! Ivan:Today I’ve got a guest, and she’s an interpreter, so she’s going to laugh at my interpretation of her… pronunciation of her last name. But I’ve known Daniella for a long time, Daniela Antongiovanni. Did I get it close? Daniela:Close enough, yeah. (laughing) Ivan:Close enough (chuckling). You can call me miss-ner if you want then, Daniela. I’ve known Daniela a long time. Let me introduce her, and then I’ll tell you a quick story. She’s an interpreter, a business coach, an expert in nonviolent communication in a BNI franchise. What do they all have in common? Well, that’s what she’s going to talk about. So we’re going to listen to that. She had visited a BNI meeting, I think the first one was in 2014, and was really shocked about the way people were doing business. And she recognized that this was going to make a difference in the world, and she joined BNI in 2015, became a Director Consultant in 2016 and Executive Director in 2020. I first met her when she was an interpreter for me, and I do this with all interpreters. I say, “Hey, if I go too fast, just you know, have somebody raise their hands, raise their arms, so that I can know we’re going too fast.” And Daniela was like, “No, that’s not going to be a problem. Don’t worry about that.” And as soon as she said that, I knew I had a great interpreter because when the interpreters say, “Oh yeah, yeah, I’ll have somebody slow you down,” then I know I have an interpreter and I have to slow down. But with Daniela, she is right on it. She’s a great interpreter and a great Executive Director. Welcome to the BNI podcast, Daniela. Daniela:Thank you, Ivan. That’s very nice. Ivan:I told you that story, didn’t I? Daniela:Yeah, yeah, absolutely, absolutely. (both laughing) If you want, I have a counter story to that. Ivan:Well, I don’t want to take too much time from the podcast. Daniela:No, no, no. We’ll do it in person. Okay. Ivan:Okay. So, what is kind leadership, and why is it better? Daniela:Yes, I’ll go into the definition. But before that, let me recall a moment when I saw it so clearly in action, and actually that was through you, because when we first met in 2016 at the BNI Italy National Conference in Milan, where I was for the first time honored to be your interpreter. Actually, I found something very surprising happening because after your keynote, I was supposing that you would retreat to the VIP room, as many other high-profile speakers I had translated were doing all the time. And instead you came up straight to the interpreting booth, and you said to me, “Come with me. I want to meet the members. I want to shake their hands. I want to do selfies. I want to answer their questions. I want to be there for them.” And you did. And there, I realized that you know I was working with a very special and kind leader, because you were not using status to create distance, you were creating connection. And that was a turning point in my professional evolution because that made me genuinely curious about BNI, and still today I’m learning from the way you lead. So… Ivan:That’s very sweet of you to say, Daniela, and I appreciate it. I think it’s important that I go out and meet as many members as possible, and I have members say to me, “Oh, thank you so much. You know, it must be really difficult to do this.” And I and I usually tell them, “Look, I could be digging ditches. This is way easier than digging ditches. I’m happy to take ...
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    14 min
  • Episode 984: Turning the Tables on Inviting

    Episode 984: Turning the Tables on Inviting
    Oct 28 2026
    Synopsis Inviting visitors to your BNI chapter is not asking them to do you a favor. Guest Amy Kritzman shows you how to listen for the cues that making inviting easy. People talk about their business needs all the time. Every salesperson knocking at your door, sending you email, or calling on the phone is someone who needs more business. So is every person who comes to do work at your home or office location. Invite everyone who asks you for business. Tell them to bring a friend or colleague. If they can’t make it, ask whether someone else from their company could. Links Visit the Gold Medal Ideas website.Listen to Episode 837: Sponsoring 52 Members in 3½ Years.Listen to Episode 639: How to Bring a Visitor into the Room.Listen to Episode 633: I’ve Invited Everyone I Know. The Official BNI Podcast is sponsored by Misner Audio Programs. Complete Transcript of Episode 984 Priscilla:Hello, everybody, and welcome back to the official BNI podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California, and I’m joined on the phone today by the founder and the chief visionary officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you? And where are you? Ivan:I am finally in Monaco. I’ve mentioned it a couple of times on the previous podcasts. I’m in Monaco for the [BNI] International Convention and for the [BNI] French [National] Conference. And I’ve been here before. I’m really enjoying myself. It’s good to be back here. I have a guest today. It’s her first time on BNI Podcast, Amy Kritzman. Amy is the President of Gold Medal Ideas, where she helps businesses stand out through creative promotional products and branded merchandise. She currently holds the Promotional Products seat with BNI Networkers Plus [Chapter] in Long Grove, Illinois, [USA] and for nearly 15 years, BNI has been an important part of her professional journey. Since early 2019, she’s also had the privilege of serving as a BNI Director, facilitating regional leadership trainings and launch trainings for a number of new chapters during the COVID years, the challenging years. She’s also proud to periodically serve as a substitute facilitator for [BNI US] National Speed Networking. Amy, did you know that we hold the Guinness World Record for speed networking? Amy:Oh, I did not. That’s fantastic. Ivan:Yeah, BNI holds the Guinness World Record for the most number of people at a speed networking event. It was in Australia at the last [BNI Global] Convention. So, welcome to BNI Podcast. Amy:Thank you. Ivan:Next time you do a National Speed Networking event, you can say BNI holds the Guinness World Record. Amy:I will do it. Ivan:All right. So your topic is Turning the Tables on Inviting. Talk about that because so many people ask me, “How do you invite?” For me, I don’t get it — it seems easy, but a lot of people struggle with this. So help us out. Amy:Oh, a lot of people struggle with it. I think that a lot of people struggle with it because they think it’s hard. They think they’re asking somebody to do them a favor. They just don’t understand all the time. And I think once you see that we’re listening to people talk about their business and their needs all the time, whether it’s customers or no matter who it is, and all we have to do is listen for the right cue. So, and it refers… there’s so many ways that this refers. It even works in referrals. But I’m talking about inviting. So, for example, I get a phone call from a guy who says he’s with Verizon, and I say, well, okay, he wants to sell me something because I’m looking mobile, and it turns out he does want to sell me something. And my questions are: “Where do you work? What do you do? Are you responsible for growing the area? And do you live and work in the area?” And when those answers are all yes, clearly he needs to meet my network of people that I meet with because I’d like to introduce him to them. And before he has a chance to sell me anything, I have him registered to visit. Ivan:Yeah, absolutely. And I’ve had people on the podcast before that have said to their receptionist, “Put every cold call through to me,” and that’s what they do. They say, “I’ll meet with you. I’m happy to meet with you. Come meet me at this location at this time. Bring plenty of business cards, and we’ll talk.” And they get a lot of visitors that way. I love that technique. Amy:Yeah, it is fantastic, and I have a related story that I tell my chapters and I tell my members. About four years ago we needed a new roof and there was no roofer in my chapter and I went to another chapter, found a roofer, got it done, got the siding, spent a lot of money on it, so of course Facebook knows that I’m interested in this now. Ivan:Yeah. Amy:So Facebook says, “Here’s some pictures,” and I see a picture of a guy, and I like the looks of this guy. I like the truck. I like the ad. I have always...
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    12 min
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