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Loyalty Wired

Loyalty Wired

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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved Economie
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  • Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder

    Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
    Sep 28 2026
    Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use. Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loyalty research across Europe and Australia. They explore what customers now expect, why value and simplicity matter more than ever, and how personalisation, partnerships and gamification could shape what comes next.
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    41 min
  • Newscast 30 - The Value of Nothing

    Newscast 30 - The Value of Nothing
    Sep 14 2026
    What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui Nortje, Caroline Papadatos and Dom Winchester.
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    34 min
  • Podcast 92 - AI in Loyalty - From Automation to Transformation

    Podcast 92 - AI in Loyalty - From Automation to Transformation
    Aug 10 2026
    AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to creating more relevant and valuable customer experiences. They discuss why technology alone won't deliver the promise of AI, why data and human judgement matter more than ever, and where brands must draw the line between helpful personalisation and surveillance.
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    35 min
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