Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder

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Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder

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Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use. Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loyalty research across Europe and Australia. They explore what customers now expect, why value and simplicity matter more than ever, and how personalisation, partnerships and gamification could shape what comes next.

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