Treating every other agent as competition can cost you referrals. Garrett Decker explains how relationships with local realtors helped him build a business after moving to Florida without an established client network.

The Marine Corps veteran and former police officer shares how he found his niche serving military families, creates reusable guides and neighborhood videos, and approaches negotiation without giving away leverage. He also explains why agreeing on price reductions upfront can prevent repeated negotiations with sellers.

For agents and business owners, this conversation connects relationships, repeatable systems, and clear expectations to better execution.

Watch the full conversation and subscribe for more practical business lessons.

If bringing on a VA sounds like the leverage you need, snag a time on our schedule: https://l1nq.com/pSR8FSw

#RealEstate #BusinessGrowth #ReferralMarketing #Negotiation #BusinessSystems #TheLeveragePodcast

Buying more leads won’t fix a sales strategy that overlooks the people already in your network. Valerie Crowell shares why she stopped paying for leads after months without a conversion—and what she tells agents to do instead.

The third-generation broker associate explains how to build business through existing relationships, ask better negotiation questions, and protect deals by keeping emotions out of the process. She also shares how her title insurance background helped her spot property value others missed.

Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on sales, negotiation, and business growth.

If bringing on a VA sounds like the leverage you need, snag a time on our schedule: https://l1nq.com/X97QdBs

#RealEstate #LeadGeneration #RealEstateMarketing #Negotiation #ReferralMarketing #BusinessGrowth #Leadership #VirtualAssistant #TheLeveragePodcast