In this episode of The Law Firm Growth Professor podcast, I tackle a question that catches many attorneys off guard once their marketing starts working: What happens after the phones start ringing?

Getting new clients through SEO is only the first step. The real challenge begins once demand increases and your firm has to deliver on the promises your marketing makes. If your culture, systems, and client experience aren’t ready, SEO can expose weaknesses faster than it creates growth.

I explain why client service and firm infrastructure matter just as much as rankings, how poor communication and internal bottlenecks can quietly destroy your reputation, and why negative reviews often stem from operational gaps — not legal results. We also talk about scaling responsibly, pressure-testing your intake process, and identifying cracks in your firm before increased volume turns them into real problems.

If your marketing is gaining traction — or you’re planning to invest in SEO — this episode will help you avoid the costly mistake of growing faster than your firm is prepared to handle.

In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.

As long as the internet is built on content, words remain the currency of search. But the way law firms choose and use keywords has to change. Chasing the biggest, most competitive terms may feel logical, but for most firms, it’s a losing strategy that wastes time and resources.

I explain why high-value keywords are often already locked down by competitors, how semantic and related keywords can deliver better results, and how to build content that works for both search engines and real human readers. I also break down keyword density, common SEO mistakes like keyword stuffing, and why readability now plays a critical role in visibility.

If you’re unsure whether your keyword strategy is helping or quietly holding your firm back, this episode will give you a smarter, more realistic framework for using keywords in a way that actually supports long-term growth.

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?

The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring.

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I break down the foundational building blocks every law firm must have in place before worrying about rankings, clicks, or vanity metrics. From choosing the right domain and protecting your brand, to identifying effective keywords, creating long-form evergreen content, and building real-world authority that fuels online growth, this episode walks you through SEO the right way — brick by brick.

If you’ve ever felt overwhelmed by SEO advice, unsure where to start, or frustrated that your digital marketing isn’t delivering results, this episode will give you a clear framework to evaluate where you are, what’s missing, and how to build a sustainable SEO strategy that actually works for your firm.

In this episode of The Law Firm Growth Professor podcast, I flip the usual question on its head: What happens if you don’t invest in SEO? The shortanswer—nothing changes. You stay exactly where you are.

If you’re happy with your current revenue and have no plans to grow, that’s fine. But if you want to scale your firm, attract higher-value clients, and gain the freedom to choose the cases you love, SEO is the key.

📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/

I explain why SEO isn’t just about getting more calls—it’s about building visibility, credibility, and options. I share how investing in SEO can transform your firm’s revenue, why digital marketing beats traditional advertising, and why doing nothing guarantees stagnation.

Plus, I tackle the common misconception that SEO is “selling air” and show how it’s actually the first stepping stone to financial freedom. If you’ve ever wondered whether SEO is worth the time and money, this episode will give you the perspective you need to make the right decision for your firm’s future.

In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients.

📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/

Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your site: verify that links work, content is current, and pages load quickly. I also discuss why these audits protect you from technical glitches, malicious software, and poor agency oversight.

Plus, I reveal how regular audits keep your SEO firm accountable and strengthen your partnership.

If you’ve ever assumed your SEO agency handles everything, this episode will show you why taking a proactive role can save you headaches—and boost your bottom line.

In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract.

A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize.

📲Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/

I break down what a good SEO contract should include: clear KPIs, ethical business practices, a fair scope of work, and balanced exit clauses. I also share why boilerplate agreements from SEO firms often fail to protect your interests and how to spot red flags like unreasonable turnaround times, hidden fees, and ambiguous language.

If you’ve ever signed an SEO contract without reading the fine print—or if you’re considering hiring an SEO agency—this episode is a must-listen. I’ll give you practical steps to safeguard your firm and ensure your marketing investment delivers real value.

In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough.

📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/

I explain practical steps for responding to negative reviews professionally, avoiding confidentiality pitfalls, and using feedback as a tool for improvement. You’ll also learn how positive community engagement can strengthen your online image and why ORM should become a weekly habit for every attorney.
If you’ve ever ignored your firm’s online reviews or assumed they don’t matter, this episode will show you why ORM is essential for protecting your reputation and driving growth.

In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters.

You don’t need to memorize thousands of Google signals or speak in acronym-heavy tech language to make SEO work for your firm. What you do need is clarity on your KPIs and a high-level understanding of how SEO impacts your bottom line.

📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/

I explain why most metrics in SEO reports are noise and why ROI—not clicks or likes—is the golden metric. You’ll learn the difference between white hat and black hat SEO, why great content is the foundation of success, and how to align your marketing strategy with your ideal client. I also share practical tips for working with SEO agencies, avoiding vanity metrics, and ensuring your campaigns deliver real results.

If you’ve ever felt overwhelmed by SEO terminology or wondered whether you need to become an expert to grow your firm online, this episode will show you why the answer is no—and what you should focus on instead.