In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients.

Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your site: verify that links work, content is current, and pages load quickly. I also discuss why these audits protect you from technical glitches, malicious software, and poor agency oversight.

Plus, I reveal how regular audits keep your SEO firm accountable and strengthen your partnership.

If you’ve ever assumed your SEO agency handles everything, this episode will show you why taking a proactive role can save you headaches—and boost your bottom line.

In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract.

A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize.

I break down what a good SEO contract should include: clear KPIs, ethical business practices, a fair scope of work, and balanced exit clauses. I also share why boilerplate agreements from SEO firms often fail to protect your interests and how to spot red flags like unreasonable turnaround times, hidden fees, and ambiguous language.

If you’ve ever signed an SEO contract without reading the fine print—or if you’re considering hiring an SEO agency—this episode is a must-listen. I’ll give you practical steps to safeguard your firm and ensure your marketing investment delivers real value.

In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough.
I explain practical steps for responding to negative reviews professionally, avoiding confidentiality pitfalls, and using feedback as a tool for improvement. You’ll also learn how positive community engagement can strengthen your online image and why ORM should become a weekly habit for every attorney.
If you’ve ever ignored your firm’s online reviews or assumed they don’t matter, this episode will show you why ORM is essential for protecting your reputation and driving growth.