Ep. 43 - Why You Should Audit Your SEO Every Week
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Ep. 43 - Why You Should Audit Your SEO Every Week
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In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients.
Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your site: verify that links work, content is current, and pages load quickly. I also discuss why these audits protect you from technical glitches, malicious software, and poor agency oversight.
Plus, I reveal how regular audits keep your SEO firm accountable and strengthen your partnership.
If you’ve ever assumed your SEO agency handles everything, this episode will show you why taking a proactive role can save you headaches—and boost your bottom line.
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