In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?

The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring.

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I break down the foundational building blocks every law firm must have in place before worrying about rankings, clicks, or vanity metrics. From choosing the right domain and protecting your brand, to identifying effective keywords, creating long-form evergreen content, and building real-world authority that fuels online growth, this episode walks you through SEO the right way — brick by brick.

If you’ve ever felt overwhelmed by SEO advice, unsure where to start, or frustrated that your digital marketing isn’t delivering results, this episode will give you a clear framework to evaluate where you are, what’s missing, and how to build a sustainable SEO strategy that actually works for your firm.