Daniel Hill breaks down Instagram's new long-form video strategy, featuring insights from Adam Mosseri and Tessa Lyons on how it integrates with Reels and the TV app to compete with YouTube.

This episode also covers key takeaways from Adam Mosseri's weekly 'Ask Me Anything' (AMA). Hear Adam Mosseri, Head of Instagram, and Tessa Lyons, VP of Product, explain their pivot to longer videos, emphasizing its potential for creators like podcasters and comedians. They discuss the vision for a symbiotic relationship between short-form Reels and long-form content, allowing discovery on mobile and deeper engagement on TV.

Daniel shares his perspective on Instagram's commitment to new features, recalling past initiatives like IGTV and NFTs, and raises questions about monetization for creators.

Later, Daniel dives into Adam Mosseri's AMA, addressing critical questions from the community. Find out if the Instagram algorithm favors negativity (and Daniel's take on the answer), whether scheduling posts hurts reach, and how photographers can still grow without relying solely on Reels by leveraging carousels and music. Mosseri also explains why some users get new features before others, the balance between improving existing features and adding new ones, and the availability of AI dubbing and translations for Reels, including lip-syncing for global reach. If you're struggling to grow on Instagram, book a time on Daniel's calendar or access his Instagram Reach Playbook via the links in the show notes.

Thank you for listening, and come back next time for more social media news, strategy, and other things you should know.

Links:

Instagram announces long-form video (Instagram)

The Instagram Reach Playbook - Digital Guide (PDF)

Book a Strategy Session (30 minutes)

The Equipment I Use:

Phone: Samsung S25 Ultra with S-Pen included (Amazon)

Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)

Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)

Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)

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Connect with me on Instagram: @danielhillmedia

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Daniel Hill breaks down the recent interview with TikTok CEO Shou Chew, where he revealed how AI is shaping content creation, search, and user safety on the platform. Shou Chew highlighted a surprising gap between the volume of AI-generated video clips created and the low single-digit percentage of views they receive. He explained that while AI is transforming short dramas and micro-series (Duanju) similar to how Photoshop enhances magazine photos, human authenticity remains key for consumption.

The CEO also detailed TikTok's built-in AI search tool, which includes a chatbot experience for users to have conversations about video content and trends. Crucially, Shou Chew shared how TikTok leverages AI for user safety and content moderation. He described how AI agents can quickly analyze content across diverse user experiences, and how advanced video recognition models convert live streams into text narratives to detect guideline violations, like dangerous driving at 160 km/h, which humans might miss.

If you're looking to enhance your own social media strategy, Daniel offers 30-minute consulting sessions for $99 and the Instagram Reach Playbook Digital Guide for $9.99. Find links to both in the show notes.

Links:

TikTok CEO Shou Zi Chew at DBS Asia Future Forward Conference (YouTube)

Links:

The Instagram Reach Playbook - Digital Guide (PDF)

Book a Strategy Session (30 minutes)

The Equipment I Use:

Phone: Samsung S25 Ultra with S-Pen included (Amazon)

Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)

Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)

Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill_media

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to The Instagram Stories! Host Daniel Hill brings you the latest insights on Instagram reach directly from Adam Mosseri, Head of Instagram. Adam answers your most pressing questions: Do paid ads affect organic reach? Does hiding likes harm your distribution? Is AI-generated content throttled?

He also clarifies if what you watch impacts your content's visibility and shares a key strategy for increasing your audience: always use translations for your Reels. Plus, get Adam's take on trial Reels, how to find blocked users, and the future of the Edits app with upcoming cloud storage for drafts. Daniel also introduces his new Reach Playbook to help you improve your content's visibility. Tune in for essential platform updates and strategy.

Links:

The Instagram Reach Playbook - Digital Guide (PDF)

Book Me for a Consulting Session (30 minutes)

The Equipment I Use:

Phone: Samsung S25 Ultra with S-Pen included (Amazon)

Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)

Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)

Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill_media

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.