Daniel Hill breaks down Instagram's new long-form video strategy, featuring insights from Adam Mosseri and Tessa Lyons on how it integrates with Reels and the TV app to compete with YouTube.

This episode also covers key takeaways from Adam Mosseri's weekly 'Ask Me Anything' (AMA). Hear Adam Mosseri, Head of Instagram, and Tessa Lyons, VP of Product, explain their pivot to longer videos, emphasizing its potential for creators like podcasters and comedians. They discuss the vision for a symbiotic relationship between short-form Reels and long-form content, allowing discovery on mobile and deeper engagement on TV.

Daniel shares his perspective on Instagram's commitment to new features, recalling past initiatives like IGTV and NFTs, and raises questions about monetization for creators.

Later, Daniel dives into Adam Mosseri's AMA, addressing critical questions from the community. Find out if the Instagram algorithm favors negativity (and Daniel's take on the answer), whether scheduling posts hurts reach, and how photographers can still grow without relying solely on Reels by leveraging carousels and music. Mosseri also explains why some users get new features before others, the balance between improving existing features and adding new ones, and the availability of AI dubbing and translations for Reels, including lip-syncing for global reach. If you're struggling to grow on Instagram, book a time on Daniel's calendar or access his Instagram Reach Playbook via the links in the show notes.

Thank you for listening, and come back next time for more social media news, strategy, and other things you should know.

Links:

Instagram announces long-form video (Instagram)

The Instagram Reach Playbook - Digital Guide (PDF)

Book a Strategy Session (30 minutes)

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