This week I'm chatting with Ross, one of our Gay Man's Coaching coaches who went from being overweight to coaching others through their own transformations.

This isn't just another weight loss story. Ross opens up about the real stuff: avoiding the scale for over a decade, lying to himself about being "too busy", and thinking he needed to get in shape before joining a gym (yeah, we've all been there).

We dig into what actually changed for him. Not just the pounds he lost, but the deeper work: stopping the people pleasing, asking for help for the first time, and finding a community where he actually felt like he belonged.

If you've been putting things off, telling yourself you're not ready, or thinking "I'll start next week", this one's for you.

What we cover:

• Why asking for help felt so shameful (and why that kept him stuck for years)
• The small daily habits that actually moved the needle
• How structure sets you free instead of limiting you
• What made him decide to become a coach
• His approach to helping clients who feel stuck

Quick wins you can use today:

• Make your bed (seriously, it works)
• Go for a walk without your phone
• Talk to someone about what's actually going on

LINKS & EVENTS:

🎟️ Edinburgh MAD Event - March 25-29, 2026 Our biggest Massive Action Day yet! Virgin Hotel Edinburgh. Limited spots. Click here to grab one of the last tickets.

📺 Watch on YouTube Subscribe for weekly content: [YouTube link]

This week I'm talking about perfection. Not the kind that makes you better, the kind that makes you scared.

If you've ever caught yourself thinking "I'll start when I'm ready" or "I can't share this until it's perfect" or "I'll try that when I know I can do it right", this episode is for you.

I break down why perfection feels like safety but is actually costing you progress, connection, and honestly, your life. We talk about the three rules perfection forces on you, why it creates all or nothing behaviour, and how it's making you lonely even when you're surrounded by people.

Plus, I share what our GMC members are doing differently by embracing imperfect action (shout out to David, Todd, Lee, Lane, and Scott for leading the way).

You'll walk away with three practical steps to break the perfection trap and start showing up as your real, flawed, human self.

Because participation beats perfection. Every single time.

Also, quick heads up: our Edinburgh MAD event is nearly full with only 10 spots left, and the discounted hotel rate ends January 31st. If you're a GMC member, get on the Hub. If you're not and want details, email me at keegan@gmanscoaching.com.

Want to grab a ticket for Edinburgh? Click here (only 4 spots left) - this link will take you to buy your ticket, after that you will fill in your details. Once we have those details and payment, Harry (our head of Operations at GMC) will reach out to you and handle it from there!

I recently released a YouTube video all about Edinburgh and what we are planning. Watch it here

Forget new year, new me. That narrative is exhausting and it's costing you.

In this episode, we're talking about why goals create pressure, anxiety, and that feeling of always being behind before you've even started. Instead of chasing perfection or reinventing yourself every January, I'm sharing why direction beats goals every single time.

You'll learn:

• Why goals make you feel like you're failing before you begin
• The simple filter that changes how you make decisions (will this grow me?)
• How to spot what you're quietly avoiding in your life
• Why most of your life doesn't need changing at all
• The difference between motivation and just choosing differently

This is practical, no BS advice for building a life you're proud of without the January pressure cooker. Plus, updates on our Edinburgh event in March and this week's meal planning workshop.

Whether you're in GMC or just trying to figure out what actually matters this year, this episode will help you focus on what grows you instead of what impresses everyone else.

Let good enough be enough. Let's get into it.

Links:

GMC Multi-Day Edinburgh Event: March 26-29 2026
(GMC members: check the Hub app for ticket info and special room rates ending January 31st)

Keegan's Instagram: @keeganhirst

Gay Man's Coaching Instagram: @gaymancoaching

Keegan and Gay Man's Coaching YouTube Channel

For Edinburgh enquiries (non-members): support@gmanscoaching.com