This week I'm chatting with Ross, one of our Gay Man's Coaching coaches who went from being overweight to coaching others through their own transformations.

This isn't just another weight loss story. Ross opens up about the real stuff: avoiding the scale for over a decade, lying to himself about being "too busy", and thinking he needed to get in shape before joining a gym (yeah, we've all been there).

We dig into what actually changed for him. Not just the pounds he lost, but the deeper work: stopping the people pleasing, asking for help for the first time, and finding a community where he actually felt like he belonged.

If you've been putting things off, telling yourself you're not ready, or thinking "I'll start next week", this one's for you.

What we cover:

• Why asking for help felt so shameful (and why that kept him stuck for years)
• The small daily habits that actually moved the needle
• How structure sets you free instead of limiting you
• What made him decide to become a coach
• His approach to helping clients who feel stuck

Quick wins you can use today:

• Make your bed (seriously, it works)
• Go for a walk without your phone
• Talk to someone about what's actually going on

LINKS & EVENTS:

🎟️ Edinburgh MAD Event - March 25-29, 2026 Our biggest Massive Action Day yet! Virgin Hotel Edinburgh. Limited spots. Click here to grab one of the last tickets.

📺 Watch on YouTube Subscribe for weekly content: [YouTube link]

This week I'm talking about perfection. Not the kind that makes you better, the kind that makes you scared.

If you've ever caught yourself thinking "I'll start when I'm ready" or "I can't share this until it's perfect" or "I'll try that when I know I can do it right", this episode is for you.

I break down why perfection feels like safety but is actually costing you progress, connection, and honestly, your life. We talk about the three rules perfection forces on you, why it creates all or nothing behaviour, and how it's making you lonely even when you're surrounded by people.

Plus, I share what our GMC members are doing differently by embracing imperfect action (shout out to David, Todd, Lee, Lane, and Scott for leading the way).

You'll walk away with three practical steps to break the perfection trap and start showing up as your real, flawed, human self.

Because participation beats perfection. Every single time.

Also, quick heads up: our Edinburgh MAD event is nearly full with only 10 spots left, and the discounted hotel rate ends January 31st. If you're a GMC member, get on the Hub. If you're not and want details, email me at keegan@gmanscoaching.com.

Want to grab a ticket for Edinburgh? Click here (only 4 spots left) - this link will take you to buy your ticket, after that you will fill in your details. Once we have those details and payment, Harry (our head of Operations at GMC) will reach out to you and handle it from there!

I recently released a YouTube video all about Edinburgh and what we are planning. Watch it here

Forget new year, new me. That narrative is exhausting and it's costing you.

In this episode, we're talking about why goals create pressure, anxiety, and that feeling of always being behind before you've even started. Instead of chasing perfection or reinventing yourself every January, I'm sharing why direction beats goals every single time.

You'll learn:

• Why goals make you feel like you're failing before you begin
• The simple filter that changes how you make decisions (will this grow me?)
• How to spot what you're quietly avoiding in your life
• Why most of your life doesn't need changing at all
• The difference between motivation and just choosing differently

This is practical, no BS advice for building a life you're proud of without the January pressure cooker. Plus, updates on our Edinburgh event in March and this week's meal planning workshop.

Whether you're in GMC or just trying to figure out what actually matters this year, this episode will help you focus on what grows you instead of what impresses everyone else.

Let good enough be enough. Let's get into it.

Links:

GMC Multi-Day Edinburgh Event: March 26-29 2026
(GMC members: check the Hub app for ticket info and special room rates ending January 31st)

Keegan's Instagram: @keeganhirst

Gay Man's Coaching Instagram: @gaymancoaching

Keegan and Gay Man's Coaching YouTube Channel

For Edinburgh enquiries (non-members): support@gmanscoaching.com

Forget "new year, new me" bullshit. You've tried that before and it didn't work. So why would it work this time?

In this episode, I'm cutting through the noise and explaining exactly what you need in 2026 to actually make it a success. Spoiler: you don't need reinventing, you need refining.

We're talking about:

• Why clarity is the only thing that matters
• How being 100% committed is easier than 80%
• The difference between priorities and minimum standards
• Why your goals keep failing (and how to fix it)

This isn't a motivational speech. It's a practical guide to getting clear on what you want so you can actually follow through.

If you want help building that clarity, join us at the free Virtual Kickoff on January 3rd at 1pm GMT. Click here for the Zoom link.

Stop performing. Start living.

Ever feel like you need to sprint finish the year perfectly? Clear every inbox, tick every box, wrap everything up with a bow before January 1st?

Stop. You're killing yourself for things that won't matter in February.

In this week's Kiki, I'm talking about why that perfect finish is a myth, how to actually prioritize what matters, and why starting 2026 exhausted is the worst thing you can do.

We're also chatting about the Christmas Quiz coming up, the massive action day we just had, and what's happening with check-ins over the holidays.

If you're running on fumes trying to get everything done before Christmas, this one's for you.

Fresh from Manchester ahead of GMC's biggest Massive Action Day yet, Keegan gets real about why investing in your wellbeing isn't optional. Is 10% of your income too much to spend on your health? Keegan argues it's an absolute steal when you consider the foundation your wellbeing provides for everything else in your life: your career, relationships, confidence, and how you show up in the world.

This week's episode covers the hidden benefits GMC members discover (spoiler: it's not just about looking good), why clarity kills confusion faster than motivation ever will, and the brutal truth about waiting until January 1st to start. Plus, details on GMC's final intake of 2025 before prices increase in the new year.

Stop tossing off December and start 2026 the way you want to continue. Because if you finish 2025 like a slob, you'll start 2026 like one too.

You can't feel part of a village if you're standing at the edge waiting for someone to invite you in.

Everyone says they want community. They want connection. They want to feel less lonely. But too many people act like outsiders looking in. They consume, compare, and judge, but they don't contribute.

In this episode, I'm breaking down why so many people feel isolated and what you need to do about it:

• Why belonging doesn't come from being accepted (it comes from investing)
• How resilience isn't built alone, it's built through connection
• Why hyper-independence is keeping you stuck, not making you strong
• The modern trap of individualism that's replaced participation
• What it actually means to "behave like a villager"
• Why you can't build self-esteem in isolation

This might ruffle some feathers. I don't care. It's a hill I'm willing to die on.

If you're sat having conversations with AI and moaning about not feeling connected, that's a you problem. You live in a time where people are more connected than ever. If you're not using that to your advantage, that's on you.

Show up. Contribute. Drop the mask. Stick it out through discomfort.

You're only as strong as the people you let close enough to support you.

Most people don't actually want to change their life. They want to talk about it, plan it, and complain about not doing it. But they won't take action because change is uncomfortable.

In this week's episode, I'm getting real about why so many people stay stuck. We're covering:

• Why consuming endless content keeps you trapped in the same place
• The mental gymnastics we do to avoid discomfort
• How your identity is the hand that guides everything you do
• The three things that make up your identity (and how to change them)
• Why "I'm not motivated" is actually "I don't want to be uncomfortable"
• Questions to ask yourself if you're serious about changing

This isn't a gentle pep talk. This is the truth you need to hear if you're fed up of being in the same place six months from now.

You either find a reason to avoid it or you find a way to do it. Those are your two options.

Also in this episode: details about our free Elevation event on November 29th (1pm-4pm UK time). Three hours that could genuinely change your life. No replays. Either you carve out the time for yourself or you don't.

Want to attend Elevation? Click here to grab a free ticket

Stop planning. Stop consuming. Start doing.