AI adoption is skyrocketing—and with it comes the pressure to get “certified.”

But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?

In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.

In This Episode:

• Why most marketers don’t need AI certification

• What actually makes someone “good” at using AI

• The best way to build AI skills (hint: it’s not more courses)

• Free resources you can use right now

• When companies should invest in structured AI training

• How to protect brand voice while scaling AI use

• Why governance and guardrails matter at the team level

Leading a Team?

If you're rolling out AI across your organization, training and governance matter. We help marketing teams:

• Document brand voice

• Create AI guardrails

• Upskill teams strategically

• Build AI-smart content systems

Contact us to book a free consultation to get a game plan tailored to your team.

👉 Follow The Fifteenth Page Show for weekly conversations on brand marketing and AI-smart systems.

Most marketing teams don’t have a content problem—they have a workflow problem.

In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.

You’ll learn how a single webinar, sales call, or customer interview can be automatically transformed into blog posts, email campaigns, LinkedIn thought leadership, and more—without adding more work to your plate.

We cover:

• What AI workflow automation actually means (without the tech overwhelm)

• How to turn one webinar into a full content engine

• Real examples using content marketing workflows

• How tools like Zapier and n8n fit into modern marketing stacks

• Why organization—not prompting—is the key to better AI outputs

• How automation supports strategy instead of replacing human creativity

If you’re a marketing leader feeling buried under “more content, more tools, more work,” this episode shows how to build systems that scale without sacrificing quality or brand voice.

🔗 Learn more at fifteenthpage.com
🎧 New episodes weekly on AI, brand strategy, and content systems for modern marketing teams

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫
In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.

They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually writing, this episode is for you.

What We Cover

• Why the “500 words of context” rule is overwhelming—and unnecessary

• The two biggest mistakes people make when prompting AI

• How to think about AI like a smart junior writer (not a mind reader)

• The two essential buckets every effective prompt needs

• Why more information can actually worsen AI output

• How to choose the right examples without muddying the waters

• When additional docs help—and when they’re just noise

  
  

🎧Related Episodes

• Exactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)
• Start Here: The Easiest AI Prompt for Marketing Copy
• Does This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience

🔗 Resources & Links

• Get in touch: ⁠hello@fifteenthpage.com⁠
• Follow Fifteenth Page on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠
• View our copywriting and brand marketing services at fifteenthpage.com

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.

In this episode, we’re doing something we’ve never done before on the podcast: a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs.

If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’re showing how we actually use AI day-to-day at Fifteenth Page: as a strategic thinking partner, not just a writing tool.

📺 This is a video-first episode. If you’re listening on audio, we strongly recommend switching to video so you can follow along as Amanda shares her screen and builds the GPT in real time.

• Why using ChatGPT only for copy is leaving a lot of value on the table

• How we use Custom GPTs to pressure-test marketing ideas before they go live

• A beginner-friendly walkthrough of setting up a Custom GPT (no coding required)

• How to define roles, instructions, output rules, and required inputs

• What “knowledge docs” are, when to upload them, and when not to

• How Custom GPTs help small teams move faster—and stay aligned

• Why sharing Custom GPTs with teammates helps everyone work from the same playbook

You’ll see us build our Idea Challenger GPT—a custom tool we use to poke holes in marketing ideas, challenge assumptions, and suggest stronger alternatives (instead of just handing out gold stars).

• Custom GPTs are available with a paid ChatGPT plan (starting at $20/month)

• Similar features exist in other tools too (Gemini Gems, Claude Projects), even though we’re demoing ChatGPT specifically

• We’ve included the exact prompt we use so you can copy, paste, and adapt it for your own business

📄 Google Doc with the full Custom GPT prompt so you can follow along or build it live with us.

We build Custom GPTs like this with our clients all the time—especially for content teams and women’s health brands that need messaging alignment, consistency, and speed without sacrificing quality.

If you’re wondering “What could a Custom GPT do for our team?”—that’s exactly the kind of question we love answering.

Thanks for tuning in—and if you build one after watching, let us know how it goes.

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.

This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.

In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.

What We Cover in This Episode

- What ChatGPT Health is—and how it differs from standard ChatGPT

- How personalized, data-driven AI will change consumer expectations for health content

- Why generic health education will no longer feel “useful”

- The behavioral shift toward earlier self-education and smarter patient advocacy

- How ChatGPT Health may impact SEO, blogs, and traditional content strategies

- Where brands can complement AI instead of competing with it

- Why context, nuance, and credibility matter more than ever

- How storytelling and subject-matter expertise create trust AI can’t replicate

- The rise of “how to talk to your doctor” content—especially in women’s health

- What brands should start doing now to prepare for this shift

Key Takeaways for Health Brands

- AI will win at personalization—brands should win at meaning, nuance, and trust

- The job of brand content is no longer to give answers, but to explain the why

- Credibility, transparency, and evidence-based practices are no longer optional

- Editorial standards, clinician review, and clear sourcing build durable trust

- The most valuable content helps people understand, advocate, and feel supported

About the Show

The Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.

Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.

Inside:

• Why “AI slop fatigue” is real—and what replaces it

• How brands are rethinking trust as a key performance metric

• The return of IRL experiences (and what “micro-experiences” really mean)

• Why nostalgia is back (and working)

• The new SEO: Generative Engine Optimization (GEO)

Plus, a heartfelt thank you to our listeners—for tuning in, sharing, and helping us grow this little pod into something powerful.

👉 If you’re a marketer, founder, or creative in women’s health, this one’s for you. Trend-forward, people-first, and totally slop-free.

✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio: fifteenthpage.com/about

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.

What We Cover in This Episode:

1. Get Serious About AEO & GEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are no longer optional. We discuss how brands can optimize content so it’s easily surfaced, cited, and trusted by AI tools like ChatGPT—without throwing out their existing SEO strategy. The key shift? Designing content for answerability, not just rankings.

2. Nail Your Brand Voice & Messaging: If your brand voice lives mostly in people’s heads, it’s time to document it. We explain why clearly defined messaging isn’t just a content exercise—it’s a strategy check that reveals gaps, misalignment, and missed opportunities across your brand.

3. Clean Out Your Content Closet: A content audit in 2026 needs to go beyond traffic metrics. We talk about how to evaluate whether content is building or diluting your authority, how to identify strategically off-brand pages, and why brand voice clarity must come before content cleanup.

4. Invest in the Right Storytellers: As AI levels the content playing field, storytelling becomes the differentiator. We explore why brands are increasingly hiring editors, journalists, and brand marketers—and how the right storytelling talent can help your brand stand out in a crowded landscape.

5. Treat Content QA Like Product QA: Your product wouldn’t ship without testing—so why does your content? We break down what content quality assurance should look like in women’s health, from medical review to brand voice checks, fact-checking, and editorial workflows that support scale without sacrificing trust.

What brand marketing goals are on your list for 2026—and what’s getting deprioritized? Share your thoughts in the comments. We can’t wait to see what your brand is building next year!

GET IN TOUCH: Need help making your 2026 goals reality? Explore our brand marketing packages and get in touch at fifteenthpage.com

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.

If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.

In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust

🎁 Get a free 30-minute strategy session: First come, limited spots. Book your free strategy session.