AI adoption is skyrocketing—and with it comes the pressure to get “certified.”

But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?

In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.

In This Episode:

• Why most marketers don’t need AI certification

• What actually makes someone “good” at using AI

• The best way to build AI skills (hint: it’s not more courses)

• Free resources you can use right now

• When companies should invest in structured AI training

• How to protect brand voice while scaling AI use

• Why governance and guardrails matter at the team level

Leading a Team?

If you're rolling out AI across your organization, training and governance matter. We help marketing teams:

• Document brand voice

• Create AI guardrails

• Upskill teams strategically

• Build AI-smart content systems

Contact us to book a free consultation to get a game plan tailored to your team.

👉 Follow The Fifteenth Page Show for weekly conversations on brand marketing and AI-smart systems.

Most marketing teams don’t have a content problem—they have a workflow problem.

In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.

You’ll learn how a single webinar, sales call, or customer interview can be automatically transformed into blog posts, email campaigns, LinkedIn thought leadership, and more—without adding more work to your plate.

We cover:

• What AI workflow automation actually means (without the tech overwhelm)

• How to turn one webinar into a full content engine

• Real examples using content marketing workflows

• How tools like Zapier and n8n fit into modern marketing stacks

• Why organization—not prompting—is the key to better AI outputs

• How automation supports strategy instead of replacing human creativity

If you’re a marketing leader feeling buried under “more content, more tools, more work,” this episode shows how to build systems that scale without sacrificing quality or brand voice.

🔗 Learn more at fifteenthpage.com
🎧 New episodes weekly on AI, brand strategy, and content systems for modern marketing teams

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫
In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.

They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually writing, this episode is for you.

What We Cover

• Why the “500 words of context” rule is overwhelming—and unnecessary

• The two biggest mistakes people make when prompting AI

• How to think about AI like a smart junior writer (not a mind reader)

• The two essential buckets every effective prompt needs

• Why more information can actually worsen AI output

• How to choose the right examples without muddying the waters

• When additional docs help—and when they’re just noise

  
  

🎧Related Episodes

• Exactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)
• Start Here: The Easiest AI Prompt for Marketing Copy
• Does This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience

🔗 Resources & Links

• Get in touch: ⁠hello@fifteenthpage.com⁠
• Follow Fifteenth Page on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠
• View our copywriting and brand marketing services at fifteenthpage.com