We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.

This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.

In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.

What We Cover in This Episode

- What ChatGPT Health is—and how it differs from standard ChatGPT

- How personalized, data-driven AI will change consumer expectations for health content

- Why generic health education will no longer feel “useful”

- The behavioral shift toward earlier self-education and smarter patient advocacy

- How ChatGPT Health may impact SEO, blogs, and traditional content strategies

- Where brands can complement AI instead of competing with it

- Why context, nuance, and credibility matter more than ever

- How storytelling and subject-matter expertise create trust AI can’t replicate

- The rise of “how to talk to your doctor” content—especially in women’s health

- What brands should start doing now to prepare for this shift

Key Takeaways for Health Brands

- AI will win at personalization—brands should win at meaning, nuance, and trust

- The job of brand content is no longer to give answers, but to explain the why

- Credibility, transparency, and evidence-based practices are no longer optional

- Editorial standards, clinician review, and clear sourcing build durable trust

- The most valuable content helps people understand, advocate, and feel supported

About the Show

The Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.