When life hands you lemons... ....turn it into billion dollar lemonade. In this episode, Adrienne hosts a very special guest - her brother, Nathan Gautier, Development Officer for the St. Francis Healthcare System in Cape Girardeau, Missouri and the founder of the LemonDrop Long Drive, an area fundraiser to raise awareness for testicular cancer. Listen in as Nathan discusses his marketing heart, considerations for becoming involved in "cause marketing" and how his event has caught the attention of a billion dollar company.

Read the mind of a woman and your marketing dreams will come true. 

In this episode, Adrienne is joined by special co-host, Tara Kinsley, the prettier, more energetic half of the Kinsley duo. Together, they discuss problems in showroom staging, what they want to see when they walk into a mattress store, furniture store and what their ideal shopping experience looks like. 

Reinvention: Producing something new based on something that aleady exists.

Movie theaters as we have always known them are becoming a thing of the past. In fact, in the last decade, movie theaters have changed more in terms of service and experience than in the 70 years.

In this episode, Mark and Adrienne chat movie theater makeovers and how this affects the furniture, appliance and mattress industry. Scantily clad butlers and flutes of Prosseco for a Magic Mike preview, ropes course challenges and themed food at the Alamo Draft House for a screening of Cocaine Bear -- what does this mean? Retailers need to being to think, "how can I create an experience around that that's culturally relevant that would get people to come into my store and have some fun?"

Listen or watch for more creative ideas and topics on how to reinvent the shopping experience and become culturally relevant!

You need to be completely unreasonable.   

Unreasonable how? In your service to customers.   

In this episode, Mark Kinsley returns to co-host alongside Adrienne as they discuss Adrienne's most recent read of the book, "Unreasonable Hospitality" by Will Guidara.  Never heard of it? It's book you can't afford to not to read. 

The premise of the book is the remarkable art of giving your customers more than they expect, and while the author's focus is on his rise to the top in making his restaurant (Eleven Madison Park) the number one restaurant in the world, the principles can apply to any service, client-focused industry.   

Listen or watch to learn about the innovative ways he created bespoke experiences for the patrons of Eleven Madison Park, and Kinsley weighs in on what unreasonable hospitality looks like in a mattress retail environment.

Show us your marketing and we will show you your customer base. 

The FAM Marketing Show is reviewing a popular Tiktok video and breaking down the marketing principles. 

In this episode, Quinn joins Adrienne to discuss the problem with unaccommodating salespeople, industries who fail to keep up with changing times and how the sales you promote indicate the type of customer you seek after.

In this TikTok by @moneymanmyers, the creator recaps a recent sales transaction for the purchase of a new car. In 57 seconds, he identifies a problem in the car sales industry and explains why he spent $18,000 more on a vehicle at a place other than a dealership. After a comment on the original video indicated that he wasn't giving car shopping the deference due, he follows up in this TikTok about how people value two things: money or time. 

Quinn and Adrienne dissect how placing too much value on one or the other will indicate the type of customer you're after and why isolating your marketing to one customer base, may cost you in the long run. 

Failing can be your biggest learning opportunity, but when it's a product at stake, failure can also be costly.  

In this episode, Adrienne co-hosts alongside Bedhead Marketing team, Brandon Bain and Stephen Ferguson to discuss guaranteed ways you can fail when launching a product into the market place.  

 Tangible Takeaways:  

1) Heavy lift on the front end to avoid disaster. 

2) The first 30-90 days are the most crucial.  

3) Trash the "junk speak." 

4) Create a cohesive communication strategy that aligns all party on terms, from the manufacturer to the consumer.  

5) Make it fun!

Your customer is 90% pre-sold if they walk into your store.

Thus, the sale is yours to lose. 

In this episode, return co-host Doug Stewart of Resident discusses how the typical customer has changed -their shopping patterns, behaviors, and expectations - and how most customers walking into your store aren't there to merely shop for a product, but to confirm a decision to make a purchase they researched and shopped for online. 

Listen or watch Doug discuss how Resident views the Nectar customer and how they have learned to assess the sale in under 8 minutes. From changing how you communicate with the customer to identifying meaningful, quality touch points for the customer, it's a tutorial in customer sales you can't miss. 

Generative Pre-Trained Transformer. 

If you don't recognize the acronym, you need to learn it and what it does, ASAP.

On today's special FAM Marketing Show episode, Mark Quinn joins Adrienne and professional FMS co-host Julia Rosien to chat the next marketing phenomenon.

GPT, according to Wikipedia, is an "autoregressive language model that uses deep learning to produce human-like text." For students, this platform is a win when it comes to paper writing. With very specific prompts and directives, GPT is able to produce a human-like quality paper that is unique and free from plagarism. What does this mean for marketers, retailers, and everyone else? The sky is the limit. 

While in its infancy, and still ripe with errors, the tool is quickly adapting and learning as users edit and input new information. Microsoft has invested billions of dollars and Elon Musk, Sam Alton, and Peter Thiel all have a stake in the chat GPT game. 

Listen or watch to learn what you need to know about this "arms race" to the new way of business.