When life hands you lemons... ....turn it into billion dollar lemonade. In this episode, Adrienne hosts a very special guest - her brother, Nathan Gautier, Development Officer for the St. Francis Healthcare System in Cape Girardeau, Missouri and the founder of the LemonDrop Long Drive, an area fundraiser to raise awareness for testicular cancer. Listen in as Nathan discusses his marketing heart, considerations for becoming involved in "cause marketing" and how his event has caught the attention of a billion dollar company.

Read the mind of a woman and your marketing dreams will come true. 

In this episode, Adrienne is joined by special co-host, Tara Kinsley, the prettier, more energetic half of the Kinsley duo. Together, they discuss problems in showroom staging, what they want to see when they walk into a mattress store, furniture store and what their ideal shopping experience looks like. 

Reinvention: Producing something new based on something that aleady exists.

Movie theaters as we have always known them are becoming a thing of the past. In fact, in the last decade, movie theaters have changed more in terms of service and experience than in the 70 years.

In this episode, Mark and Adrienne chat movie theater makeovers and how this affects the furniture, appliance and mattress industry. Scantily clad butlers and flutes of Prosseco for a Magic Mike preview, ropes course challenges and themed food at the Alamo Draft House for a screening of Cocaine Bear -- what does this mean? Retailers need to being to think, "how can I create an experience around that that's culturally relevant that would get people to come into my store and have some fun?"

Listen or watch for more creative ideas and topics on how to reinvent the shopping experience and become culturally relevant!