What happens when an organization carves out 2-3 hours for genuine conversation about storytelling? In this episode, we explore the StoryLab session: a structured visioning process that meets organizations exactly where they are and helps them see where storytelling could take them.

We break down the four lenses of listening that shape every session (listening, capacity, budget, and operations), explain how assessment transforms into actionable vision, and make the case for why strategy built on deep understanding outlasts strategy built on assumptions. Whether you're considering a partnership or simply curious about what intentional storytelling infrastructure looks like, this episode pulls back the curtain on how meaningful, long-term impact begins with a single conversation.

In This Episode:

• Why a StoryLab session is fundamentally different from a discovery call or intake meeting
• The four diagnostic lenses: listening, capacity, budget, and operations
• How we move from "where you are" to "where you could be" within a single session
• The concept of storytelling interventions as building blocks toward culture change
• What organizations actually receive after a StoryLab session
• The "evergreen" principle: designing for longevity, not just the immediate project
• Signs your organization might be ready for this kind of strategic conversation

Key Takeaways:

1. Deep listening changes everything. Most organizations have never been asked what they want their stories to do. Starting with that question, rather than jumping to tactics, reshapes what becomes possible.

2. Strategy emerges from understanding, not templates. A five-year storytelling strategy isn't a rigid plan imposed from outside. It's a constellation that takes shape as you understand an organization's true capacity, constraints, and aspirations.

3. Constraints are information, not obstacles. Honest conversation about budget, staffing, and operational realities doesn't limit imagination. It grounds it in what can actually be sustained.

4. Each intervention builds toward something larger. A single story project has value on its own, but when designed intentionally, individual projects compound into organizational culture shift over time.

5. Storytelling infrastructure outlasts storytelling campaigns. The goal isn't content production. It's building systems and practices that allow stories to do ongoing work for communities and organizations.

Questions to Reflect On:

• What stories is your organization telling right now, and who's doing the telling?
• If storytelling were fully integrated into your work five years from now, what would be different?
• What institutional knowledge is at risk of being lost if you don't capture it intentionally?
• Who in your organization would steward storytelling work, and do they have
  the capacity to do it well?

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🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

Public health doesn’t fail because we’re missing one solution.
It fails because we keep treating complex systems like they can be fixed in parts.

In this episode, I introduce the Swiss Cheese Model of Public Health—a framework
for understanding why health outcomes depend on multiple, imperfect layers
working together, and why people keep falling through the cracks when those layers
aren’t aligned.

Those layers include:

• Access to responsive care and services
• An ecosystem of community support and opportunity
• Policies and practices that truly see and serve us
• A healthy, abundant environment to live, connect, and belong

Each layer matters. None are sufficient on their own.

And here’s the key insight:
Story-driven strategy is the wrapper that holds these layers together.

Story isn’t marketing. It isn’t a testimonial tacked on at the end. Story is how systems listen, learn, and align. Without it, even the best programs, policies, and investments fragment—and people fall through.

This episode is for anyone working in public health, healthcare, philanthropy, nonprofits, or systems change who knows that siloed solutions aren’t enough—and wants language, structure, and strategy for doing this work differently.

What We Cover

• Why public health interventions fail even when they’re well-funded and well-intentioned
• The Swiss Cheese Model of Public Health and its four interdependent layers
• Why “gaps” in systems aren’t personal failures—they’re structural realities
• How story reveals where systems actually break down in real life
• Why story-driven strategy is infrastructure, not communications
• What changes when organizations use story to align care, policy, community, and environment
• How to move from fragmented efforts to coherent, people-centered systems

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🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

In rural communities, the standard metrics often miss what matters most. So how do health organizations build trust and make the case for their work when the data tells an incomplete story? In this episode, I sit down with Chelsey Canavan, my client at the Center for Advancing Rural Health Equity at Dartmouth, to explore how storytelling has become central to their work. We discuss why rural health settings demand different approaches, demystify storytelling for health and justice orgs, and trust building through story. Whether you work in health equity, rural health, or any setting where numbers alone can't capture impact, this conversation offers a grounded look at what becomes possible when organizations learn to lead with story.

In this episode:

• Why traditional data often fails rural health contexts
• Making storytelling accessible for data-driven teams
• Story as a trust-building practice, not just a communications tactic
• Lessons from three years of partnership

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🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

What if the best strategic mind for your organization isn't the one with the sharpest certainty—but the one most comfortable in the unknown? This episode explores why doula skills are strategy superpowers, and why the work of birth and the work of story are fundamentally the same.

🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

Most health and justice organizations still treat storytelling as a comms

task—something you gather for a campaign or report. But when narrative becomes

part of the organizational body, everything shifts.

In this episode, we explore the real Before → After transformation that happens when

organizations start to deeply listen, center lived experience, and build story into their

strategic infrastructure.

We cover:

• Increased health-seeking behaviors
• Stronger and more responsive programs
• Higher staff retention and satisfaction
• Deeper patient–provider connection
• A powerful bank of evergreen advocacy tools
• Expanded funding opportunities driven by community story

This episode is a guide to imagining what becomes possible when your organization

moves from extractive storytelling to relational narrative strategy.

🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

Today’s guest is Dorian Johnson — a health communicator, strategist, and storyteller

whose work challenges the traditional, top-down ways public health has been taught

to “message” to communities. Instead, Dorian pushes us to see communication as

relationship, as accountability, and as a form of practice that must be rooted in

listening.

Together, we explore:

• What traditional health communications gets wrong
• Storytelling as a tool for connection across power
• Community engagement that is real—not performative
• Doing communications differently
• The future of public health communications

This conversation is warm, honest, and deeply grounded. If your organization is

wrestling with trust, relevance, or community connection—this episode will help you

rethink what’s possible.

🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

We’re taught to simplify things, but what if simplicity in our work creates a false reality? In this episode, we explore how embracing complexity leads to more effective, human-centered strategy. Learn why storytelling isn’t just a communication tool—it’s how we return to truth, design from reality, and create programs that actually serve.

🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com

Bridges and roads aren’t the only infrastructure that matters. In this episode, we unpack how lasting health and justice are built through relationships, trust, and story. Hit play to explore the concept of “relational infrastructure,” the role of community wisdom in system design, and how organizations can shift from service delivery to true ecosystem building.

🔗 Stay Connected

Take the Quiz → Discover where your organization most needs storytelling

Let's connect on LinkedIn

Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health

Reach out with questions and inquiries at mbarney@entangledhealth.com