What happens when an organization carves out 2-3 hours for genuine conversation about storytelling? In this episode, we explore the StoryLab session: a structured visioning process that meets organizations exactly where they are and helps them see where storytelling could take them.

We break down the four lenses of listening that shape every session (listening, capacity, budget, and operations), explain how assessment transforms into actionable vision, and make the case for why strategy built on deep understanding outlasts strategy built on assumptions. Whether you're considering a partnership or simply curious about what intentional storytelling infrastructure looks like, this episode pulls back the curtain on how meaningful, long-term impact begins with a single conversation.

In This Episode:

• Why a StoryLab session is fundamentally different from a discovery call or intake meeting
• The four diagnostic lenses: listening, capacity, budget, and operations
• How we move from "where you are" to "where you could be" within a single session
• The concept of storytelling interventions as building blocks toward culture change
• What organizations actually receive after a StoryLab session
• The "evergreen" principle: designing for longevity, not just the immediate project
• Signs your organization might be ready for this kind of strategic conversation

Key Takeaways:

1. Deep listening changes everything. Most organizations have never been asked what they want their stories to do. Starting with that question, rather than jumping to tactics, reshapes what becomes possible.

2. Strategy emerges from understanding, not templates. A five-year storytelling strategy isn't a rigid plan imposed from outside. It's a constellation that takes shape as you understand an organization's true capacity, constraints, and aspirations.

3. Constraints are information, not obstacles. Honest conversation about budget, staffing, and operational realities doesn't limit imagination. It grounds it in what can actually be sustained.

4. Each intervention builds toward something larger. A single story project has value on its own, but when designed intentionally, individual projects compound into organizational culture shift over time.

5. Storytelling infrastructure outlasts storytelling campaigns. The goal isn't content production. It's building systems and practices that allow stories to do ongoing work for communities and organizations.

Questions to Reflect On:

• What stories is your organization telling right now, and who's doing the telling?
• If storytelling were fully integrated into your work five years from now, what would be different?
• What institutional knowledge is at risk of being lost if you don't capture it intentionally?
• Who in your organization would steward storytelling work, and do they have
  the capacity to do it well?

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