It’s January. The energy is high. The resolutions are loud.

But behind the scenes?

Most entrepreneurs are still duct-taping their business together with freebies, hacks, YouTube tutorials, and random advice from a dozen different sources.

In this episode of The Digital Shift™, Natasha Roberson is calling out the chaos — and walking you through what it actually takes to scale in 2026.

Because here’s the truth:

Duct tape doesn’t scale.

And hustle doesn’t either — not without infrastructure.

If you’re tired of constantly fixing, patching, or restarting from scratch… this episode is your wake-up call to stop building a business on hope and start building one on systems.

Natasha walks through the 3 biggest signs you’re running a duct-taped business — and what a real backend actually looks like when you’re ready to scale.

You’ll walk away with clarity, confidence, and a roadmap for building smarter (not harder) this year.

🧠 Key Topics Covered:

✅ Why freebies, hacks, and patchwork tech are slowing you down

✅ The 3 signs you’re running a “duct-tape business” — and don’t even realize it

✅ What real business infrastructure looks like in 2026

✅ How systems reduce burnout, boost conversion, and create real scalability

✅ Why “build your funnel” isn’t enough — you need a full ecosystem

✅ Where to start if your business feels messy, manual, or momentum-less

✅ How the Self-Made Hub™ removes the guesswork with mentorship + tech

If this episode had you nodding your head or sighing with relief — we built something just for you.

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

2026 is not a “same strategy, new calendar” year.

In this episode of The Digital Shift™, Jessica Green breaks down why the businesses that win in 2026 won’t be louder, busier, or posting more — they’ll be built differently.

Jessica unpacks the widening divide she’s seeing between businesses that feel calm, predictable, and scalable… and businesses that feel chaotic, fragile, and stuck in hustle mode. The difference isn’t effort — it’s infrastructure.

You’ll learn the 3 Do’s and 3 Don’ts that separate businesses playing the old game from those building for long-term growth. This episode isn’t about trends or tactics — it’s about how the game itself has changed, and what you must do now to stay ahead.

If you’ve felt like you’re working harder but not scaling faster, this episode will show you exactly where the gap is — and how to close it.

🧠 Key Topics Covered

✅ Why 2026 requires a completely different business approach

✅ The shift from hustle-based growth to infrastructure-based scale

✅ The 3 Do’s winning businesses are prioritizing right now

✅ The 3 Don’ts causing most entrepreneurs to fall behind

✅ Why focus beats creativity in this season

✅ The difference between operating like a creator vs a CEO

✅ How to stop winging your marketing and build predictable growth

If you’re ready to stop playing the old game and start building a business that actually scales, everything we create inside Self Made exists to help you do exactly that.

✨ Explore upcoming Digital Shift Workshops, hands-on Labs, Tech Savvy School, and ready-to-use Marketplace templates at www.self-made.biz

🎟️ Want to build live with us? Check out what’s coming next at www.self-made.biz/atlanta

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back.

In this episode of The Digital Shift™, Natasha Roberson gets real about why the hustle you started the year with isn’t sustainable… and why infrastructure is the answer. If you’re already tired three weeks into the year, this episode is your reset button.

She breaks down the 3 core systems every entrepreneur must install to stop burning out and start seeing consistent, scalable growth — even on your busiest weeks.

You’ll learn how to identify what’s missing in your current setup, what to prioritize (and ignore), and how the right tools and automations aren’t just for scale — they’re for survival.

This episode is your permission slip to stop overworking and start outsmarting — with real examples, real solutions, and a clear next step.

🧠 Key Topics Covered

✅ Why your business might be unintentionally set up for burnout

✅ The mindset shift from more effort to smarter execution

✅ The 3 systems every entrepreneur must build in Q1 of 2026:

• Communication System (aka your follow-up machine)

• Visibility System (aka consistent leads without constant content)

• Delivery System (aka what happens after someone buys)

✅ Why your vision board won’t work without backend infrastructure

✅ How systems free up your calendar without slowing down your income

✅ The one question to ask before adding ANY new offer or project this year

It’s time to stop repeating the same chaotic cycles and start building smarter.

Get the infrastructure you need — with mentorship, templates, and automation built in — inside the GHL Made Simple Systems LAB -> www.self-made.biz/lab

🎟️ Ready to go deeper? Grab your ticket to The Digital Shift LIVE in Atlanta at www.self-made.biz/atlanta

💬 Quote of the Episode

“You don’t need more energy. You need fewer energy leaks. And systems fix that.”

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

2026 isn’t just another year — it’s a line in the sand.

In this episode of The Digital Shift™, Jessica Green breaks down the one digital shift every entrepreneur must make in 2026 if they want to stay relevant, scalable, and sane.

The online space is louder. Attention is shorter. Trust is harder to earn. And “posting more” is no longer a strategy.

Jessica calls out why the old way of building businesses — manual follow-up, hustle-based marketing, and creator-first thinking — is breaking down fast. She explains what it actually means to shift from hustle to infrastructure, content to conversion, and chaos to systems.

This episode is a wake-up call for entrepreneurs who feel busy but not scalable — and a roadmap for building a business that runs like a system instead of relying on constant effort.

🧠 Key Topics Covered

✅ Why 2026 is fundamentally different for online businesses

✅ The signs your business is still running like a side hustle

✅ The core digital shift: from hustle to infrastructure

✅ What thriving, scalable businesses will actually have in place

✅ Why automation doesn’t replace you — it protects you

✅ The real reason most entrepreneurs fall behind

✅ What to clean up, automate, and simplify right now

🎯 Call-to-Action

If this episode hit home, it’s time to stop duct-taping and start building real systems.

Inside Self Made Hub, we help entrepreneurs make this digital shift step by step — with mentorship, proven systems, and automation that actually makes sense.

✨ Start your 14-day free trial at www.self-made.biz

📅 Want to build live with us? Check out upcoming Digital Shift Workshops on the Events tab.

🎟️ Ready to get in the room? Learn more about The Digital Shift LIVE in Atlanta at www.self-made.biz/atlanta

💬 Quote of the Episode

“2026 isn’t about doing more — it’s about building better.”

🔜 What’s Next

Ready to take action instead of just listening?

Head to www.self-made.biz, click the Events tab, and join us for an upcoming Digital Shift Workshop where we walk you through building the exact systems discussed in this episode — live, hands-on, and without overwhelm.

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

Welcome to the first episode of 2026 — and the year we officially enter what experts are calling The Trust Recession.

People are more skeptical, burned out, and hesitant than ever… but the entrepreneurs who win this year won’t be the loudest or the most charismatic. They’ll be the ones with the strongest systems.

In this episode of The Digital Shift™, Natasha Roberson breaks down why trust has shifted away from marketing promises and toward business processes — and why every entrepreneur needs a Communication System (the “brain” of their business) if they want to scale this year.

You’ll walk away understanding how automated touchpoints build trust, how your backend creates credibility, and how to turn 2026 into your most stable, scalable year yet through systems that communicate, nurture, and convert on autopilot.

Whether you’re rebuilding, starting fresh, or ready to finally scale without chaos — this episode sets the tone for your entire year.

🧠 Key Topics Covered:

✅ What the 2026 Trust Recession is (and how it impacts buyer behavior)

✅ Why content alone can’t build trust anymore

✅ How your Communication System becomes the “brain” of your business

✅ The 5 trust-building systems every entrepreneur needs this year

✅ How automated workflows create consistency, credibility, and conversions

If you want to build the systems that build trust — and make 2026 the year your business finally runs like a machine — we can help you do it inside the SELF-MADE ecosystem.

⚙️ Join the Self-Made Hub to install your systems:

www.self-made.biz/thehub

🎓 Or learn it live at our next workshop:

www.self-made.biz/workshop

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

Before you rush into 2026 with new goals and big dreams, pause and clean the slate.

In this final 2025 episode of The Digital Shift™, Jessica Green walks you through the ultimate Year-End System Reset — what to automate, what to delete, and what to double down on — so you can design a year that runs like a system instead of one that runs you.

She’ll guide you through her Delete → Duplicate → Delegate framework, a quick automation audit, and the three data points to track monthly for predictable, profitable growth.

If you’re ready to stop winging it and start operating like a CEO, this episode is your blueprint.

🎯 Who This Episode Is For

✅ Entrepreneurs who want a clean start for 2026
✅ Founders ready to move from chaos to clarity
✅ Business owners tired of constant “busy” with no measurable growth
✅ Self Made Hub members prepping for their best year yet

“Ready to build your 2026 Game Plan?
Grab our free System Reset Checklist inside the Self Made Hub—it’s the exact step-by-step we use to prep our business for a clean, profitable new year.

And if you’re serious about automating and scaling with mentorship, start your 14-day free trial at www.self-made.biz and let’s design your 2026 together.”

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

Think the reason your sales are inconsistent is because you don’t have enough leads? Think again.

In this episode of The Digital Shift™, Natasha Roberson delivers a must-hear reality check: more leads won’t fix your broken sales system. Before you run another ad, boost another post, or stress about your follower count—press play on this.

You’ll learn:

• Why chasing traffic without a system is like pouring water into a leaky bucket
  
  
  
• The 3 invisible holes in most entrepreneurs’ sales process
  
  
  
• How to build a high-converting 14-touch nurture system that sells for you
  
  
  
• The proven workflows, automations, and DM strategies that close more sales (without you glued to your phone)
  
  
  

This is the episode that helps you finally shift from “I need more” to “I just need it to work.”

🧠 It’s not about more attention—it’s about what happens after they raise their hand.

🎯 Want the full plug-and-play system Natasha teaches inside the episode?

➡️ Grab your 14-day free trial of the SELF-MADE Hub: www.self-made.biz/thehub

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors

Episode 39:

Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated

Featuring: The Midlife Badass

From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood

In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginning.

🔥 From her first funnel to a fully automated business built on Self Made Hub, this conversation is packed with practical takeaways, strategic gems, and empowering moments. You'll hear how she went from scattered ideas to a crystal-clear brand and a fully functioning business—complete with her own membership, custom app, and a growing movement of women joining her in the second half of life.

Whether you’re building from scratch, feeling overwhelmed by tech, or wondering if it’s too late to go all in—this episode is your reminder that you’re right on time.

🧠 What You’ll Learn:

• The exact systems she built inside the Hub to launch and scale
• How the Digital Shift Accelerator gave her clarity, structure, and momentum
• Why she created the Midlife Secret Society and how it’s bringing women together through automation, community, and sisterhood
• The tools she’s using (funnels, waitlists, nurture sequences, and a full-blown app!)
• Advice for women in their 40s, 50s, and beyond who are finally ready to bet on themselves
• How to build something bold—even if tech has scared you before

💬 Favorite Quote:

“You’re not too late. You’re right on time—and with the right system and support, you can build anything.”

🔗 Ready to Build Your Own Midlife Movement?
www.midlife-badass.com

Join us at our upcoming FREE 3-Day Virtual Summit
✨ Brand It. Automate It. Sell It.™
📅 September 9th, 2025
We'll show you how to:

• Craft your personal brand
• Stack and price your offers
• Build a system that sells for you using smart tech and AI tools

👉 Register now at

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

Follow us on IG 👉 @techsavvymentors