In this episode of The Brand Bridge, I'm talking about my ERA framework, which is the framework I use to create customer journeys for my clients.

This framework is designed to help entrepreneurs understand the customer journey leading up to a buying decision.

I talk about the importance of understanding the emotional and rational triggers that influence consumer behaviour, helping you to craft an effective marketing strategy as you continue to build your personal brand online in an authentic way.

Listen to learn how to apply the ERA framework in your branding and content strategy to get you closer to becoming visible to the right clients.

Let me know what you think, in the comments!

Chapters

00:00 Introduction to the ERA Framework

01:08 Understanding the Emotional Journey

06:15 Rationale and Decision-Making

08:55 Knowing Your Audience's Pain Points

12:15 Creating a Customer Journey

15:52 Practical Tips for Implementation

READ THIS!!!!

Want to know where your personal brand stands in your industry? And get the next steps you should take to move towards the visibility you’re looking for?

Take this free Brand Clarity Quiz to see some of your blind spots and get a solution on how to fix it.

https://www.higherbrandingxrom.com/brand-clarity-assessment-quiz

________________________________

Let's chat!

To book a free clarity call, use this link: https://calendly.com/higherbranding/15min-clarity-call

If you're ready to walk boldly forward in your business and get the results you're after, you can work and see the coaching that is right for you here: https://themelissamaughn.com/speaking-confidence-coaching/

Visit my website: https://themelissamaughn.com

Follow me on my socials!

https://instagram.com/themelissamaughn

https://facebook.com/themelissamaughn

https://www.linkedin.com/in/themelissamaughn/

https://www.youtube.com/@themelissamaughn

Check out my digital store for digital products to help guide you in building your brand with intention.

DIGITAL STORE:

https://www.higherbrandingxrom.com/higher-branding-digital-store

—-------------------------------------

#personalbranding#personalbrandingexpert#speakingcoach#womenentrepreneurs

Hi, I’m Melissa, a Personal Brand Strategist and Communication Coach.

Want to know how to show up authentically in your content, have a clear brand message and the confidence to speak comfortably on video?

Send me a message and let’s chat!

Live with heart ♥️

Lead with purpose 🔥

Do both, compromise-free ✨

On this week's episode of The Brand Bridge, I guide listeners on how to stay grounded and rooted even when visibility increases and you unexpectedly find all eyes on you!

I discuss overcoming the fear of success and self-sabotage by establishing systems, such as faith, prayer, or meditation, to ensure success doesn't go to your head.

My mission is to remind you that your story and talents are actually for the people you are called to serve, and that life and business are most beautiful when we strip away unnecessary complications and live simply. I am here to help you live with heart, lead with purpose, and do both compromise-free.

Chapters:

00:00 - Intro

00:20 - What does staying grounded look like

05:44 - The Simplicity of Life and Its Importance

10:14 - Embracing Authenticity and Real Visibility

READ THIS!!!!

Want to know where your personal brand stands in your industry? And get the next steps you should take to move towards the visibility you’re looking for?

Take this free Brand Clarity Quiz to see some of your blind spots and get a solution on how to fix it.

https://www.higherbrandingxrom.com/brand-clarity-assessment-quiz

________________________________

Let's chat!

To book a free clarity call, use this link: https://calendly.com/higherbranding/15min-clarity-call

If you're ready to walk boldly forward in your business and get the results you're after, you can work and see the coaching that is right for you here: https://themelissamaughn.com/speaking-confidence-coaching/

Visit my website: https://themelissamaughn.com

Follow me on my socials!

https://instagram.com/themelissamaughn

https://facebook.com/themelissamaughn

https://www.linkedin.com/in/themelissamaughn/

https://www.youtube.com/@themelissamaughn

Check out my digital store for digital products to help guide you in building your brand with intention.

DIGITAL STORE:

https://www.higherbrandingxrom.com/higher-branding-digital-store

—-------------------------------------

#personalbranding#personalbrandingexpert#speakingcoach#womenentrepreneurs

Hi, I’m Melissa, a Personal Brand Strategist and Communication Coach.

Want to know how to show up authentically in your content, have a clear brand message and the confidence to speak comfortably on video?

Send me a message and let’s chat!

Live with heart ♥️

Lead with purpose 🔥

Do both, compromise-free ✨

In this episode of The Brand Bridge, I'm talking about the power of specificity.

While being a multi-passionate entrepreneur is common, trying to be everything to everyone can lead to confusion in your market.

I explain why narrowing your focus doesn't limit your potential; it actually fast-tracks your ability to build trust, authority, and a loyal community.

Discover why "boring" consistency is the key to becoming a referable expert and how to identify who in your audience is actually ready to buy.

Key Takeaways:

• Start Specific to Expand Later

• Embrace the "Boredom": Building expertise requires repetition.

• "Passionate Patties" vs. "Silent Sallies": Learn to distinguish between the loud supporters who may never buy and the quiet observers who are waiting to make a buying decision.

• The Power of a Clear "No"

Chapters:

00:22 - Intro

00:49 - The Power of Specificity in Branding

01:55 - Embrace the boredom

03:37 - Passionate Patties vs Silent Sallies

07:12 - Building Trust and Authority through Focus

09:52 - The Power of a clear NO

12:07 - Making Decisions Easier with Clarity

What questions do you have about this?

READ THIS!!!!

Want to know where your personal brand stands in your industry? And get the next steps you should take to move towards the visibility you’re looking for?

Take this free Brand Clarity Quiz to see some of your blind spots and get a solution on how to fix it.

https://www.higherbrandingxrom.com/brand-clarity-assessment-quiz

________________________________

Let's chat!

To book a free clarity call, use this link: https://calendly.com/higherbranding/15min-clarity-call

If you're ready to walk boldly forward in your business and get the results you're after, you can work and see the coaching that is right for you here: https://themelissamaughn.com/speaking-confidence-coaching/

Visit my website: https://themelissamaughn.com

Follow me on my socials!

https://instagram.com/themelissamaughn

https://facebook.com/themelissamaughn

https://www.linkedin.com/in/themelissamaughn/

https://www.youtube.com/@themelissamaughn

Check out my digital store for digital products to help guide you in building your brand with intention.

DIGITAL STORE:

https://www.higherbrandingxrom.com/higher-branding-digital-store

—-------------------------------------

#personalbranding

#personalbrandingexpert

#speakingcoach

#womenentrepreneurs

Hi, I’m Melissa, a Personal Brand Strategist and Speaking Coach.

Want to know how to show up authentically in your content, have a clear brand message and the confidence to speak comfortably on video?

Send me a message and let’s chat!

Live with heart ♥️

Lead with purpose 🔥

Do both, compromise-free ✨