In this episode of The Brand Bridge, I'm talking about my ERA framework, which is the framework I use to create customer journeys for my clients.

This framework is designed to help entrepreneurs understand the customer journey leading up to a buying decision.

I talk about the importance of understanding the emotional and rational triggers that influence consumer behaviour, helping you to craft an effective marketing strategy as you continue to build your personal brand online in an authentic way.

Listen to learn how to apply the ERA framework in your branding and content strategy to get you closer to becoming visible to the right clients.

Let me know what you think, in the comments!

Chapters

00:00 Introduction to the ERA Framework

01:08 Understanding the Emotional Journey

06:15 Rationale and Decision-Making

08:55 Knowing Your Audience's Pain Points

12:15 Creating a Customer Journey

15:52 Practical Tips for Implementation

READ THIS!!!!

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#personalbranding#personalbrandingexpert#speakingcoach#womenentrepreneurs

Hi, I’m Melissa, a Personal Brand Strategist and Communication Coach.

Want to know how to show up authentically in your content, have a clear brand message and the confidence to speak comfortably on video?

Send me a message and let’s chat!

Live with heart ♥️

Lead with purpose 🔥

Do both, compromise-free ✨