In this episode of The Brand Bridge, I'm talking about the power of specificity.

While being a multi-passionate entrepreneur is common, trying to be everything to everyone can lead to confusion in your market.

I explain why narrowing your focus doesn't limit your potential; it actually fast-tracks your ability to build trust, authority, and a loyal community.

Discover why "boring" consistency is the key to becoming a referable expert and how to identify who in your audience is actually ready to buy.

Key Takeaways:

• Start Specific to Expand Later

• Embrace the "Boredom": Building expertise requires repetition.

• "Passionate Patties" vs. "Silent Sallies": Learn to distinguish between the loud supporters who may never buy and the quiet observers who are waiting to make a buying decision.

• The Power of a Clear "No"

Chapters:

00:22 - Intro

00:49 - The Power of Specificity in Branding

01:55 - Embrace the boredom

03:37 - Passionate Patties vs Silent Sallies

07:12 - Building Trust and Authority through Focus

09:52 - The Power of a clear NO

12:07 - Making Decisions Easier with Clarity

What questions do you have about this?

READ THIS!!!!

Want to know where your personal brand stands in your industry? And get the next steps you should take to move towards the visibility you’re looking for?

Take this free Brand Clarity Quiz to see some of your blind spots and get a solution on how to fix it.

https://www.higherbrandingxrom.com/brand-clarity-assessment-quiz

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Let's chat!

To book a free clarity call, use this link: https://calendly.com/higherbranding/15min-clarity-call

If you're ready to walk boldly forward in your business and get the results you're after, you can work and see the coaching that is right for you here: https://themelissamaughn.com/speaking-confidence-coaching/

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DIGITAL STORE:

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Hi, I’m Melissa, a Personal Brand Strategist and Speaking Coach.

Want to know how to show up authentically in your content, have a clear brand message and the confidence to speak comfortably on video?

Send me a message and let’s chat!

Live with heart ♥️

Lead with purpose 🔥

Do both, compromise-free ✨