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The Boardroom Memo

The Boardroom Memo

De : Netconomy
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The Boardroom Memo is a podcast by NETCONOMY about the future of commerce, customer relationships, and digital business. In each episode, leaders, innovators, and industry experts discuss the shifts that are changing the market right now: from AI and agentic commerce to loyalty, personalization, retail transformation, and evolving customer expectations. The focus is not on empty hype, but on what is actually changing, why it matters, and what companies need to do next. Boardroom Memo offers sharp conversations, practical perspectives, and real strategic insight for decision-makers who want to understand where digital business is heading. Powered by NETCONOMY, the podcast brings together forward-looking thinking and hands-on experience from the frontlines of transformation.Netconomy Economie
Épisodes
  • Agentic Commerce: Buying Without Buyers

    Agentic Commerce: Buying Without Buyers
    May 11 2026
    What happens when your best customer isn't a human, but an algorithm? In this episode, Manuela Fritzl (Head of Consulting) and Daniel Reicher (Customer Director) explore the monumental shift from human-centric web design to machine-to-machine commerce. As Gartner predicts $15 trillion in B2B spend will be agent-mediated by 2028, the stakes for businesses have never been higher. We move beyond the hype to discuss: The "Back Door" Metaphor: Why ignoring agentic commerce is like locking your warehouse and turning off the lights. - GEO vs. SEO: Why you need Generative Engine Optimization to stay visible in an AI-first world. - B2B vs. B2C: How agents shift from simple curation in consumer markets to high-stakes negotiation in manufacturing. - The Future of Loyalty: Can a robot "love" your brand, or is data the only thing that matters? Stop treating AI as a side project and start preparing for the era of the machine customer.
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    50 min
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