Épisodes

  • Winning Hearts and Market Share: AI-Powered Customer Loyalty

    Winning Hearts and Market Share: AI-Powered Customer Loyalty
    Sep 16 2026
    Why do consumers belong to dozens of loyalty programs yet remain active in only a fraction of them? In this episode of The Boardroom Memo Powered by NETCONOMY, we dive into the radical evolution of customer loyalty—from generic transactional discounts to deep emotional brand love. Joined by Julia Knutti (Chief Revenue Officer Customer Experience, SAP MEE) and Manuela Fritzl (Head of Business and Platform Advisory, NETCONOMY), we unpack what enterprise retail and CPG decision-makers need to know about modernizing loyalty strategies. Together, they discuss why technology can never save a bad process, how SAP Customer Loyalty Management and autonomous Agentic AI (including SAP Joule) are transforming engagement, and how enterprise brands can scale personalized campaigns without overloading IT teams. Whether you are a CMO, CCO, or loyalty manager, this episode delivers practical strategic steps to revamp your legacy program, avoid common rollout mistakes, and drive real business impact.
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    41 min
  • Demystifying ERP: Building the Connected Enterprise

    Demystifying ERP: Building the Connected Enterprise
    Jul 16 2026
    How do business leaders survive mounting margin pressures, rigid new regulations, and AI pilot fatigue? The secret lies in bridging the gap between front-end customer experience (CX) and your digital backend. In this episode of The Boardroom Memo, we are joined by Martin Barzauner (CEO of NETCONOMY) and Patrick Pierron (Executive Director ERP Practice at NETCONOMY) to demystifying the complex world of modern ERP. Together, they officially announce the launch of NETCONOMY’s groundbreaking, integrated SAP practice and explore what it truly means to transition from a traditional systems integrator to an "enterprise orchestrator." What we tackle in this episode: Why the traditional "lift-and-shift" ERP model is dead and how to escape the day-to-day trap of technical debt. What a "clean core" actually looks like in practice for retail, CPG, and manufacturing. How connecting your front-end CX and back-end systems unlocks massive value for existing investments. Practical, actionable advice for starting your journey toward an automated, autonomous enterprise. Whether you are an established SAP user looking to transition to the cloud or operating on non-SAP systems, discover how a unified digital foundation positions you to lead. Tune in now!
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    37 min
  • Agentic AI Use Cases with Real ROI

    Agentic AI Use Cases with Real ROI
    Jun 8 2026
    Welcome back to The Boardroom Memo, the NETCONOMY podcast where we cut through the noise on enterprise technology and focus on what actually moves the needle. In this episode, we step out of the proof-of-concept hype of previous years and firmly into the Agentic Era of 2026. What does it take to turn agentic AI technology into actual corporate value? Our host Leon Haider (Marketing Manager) is joined by NETCONOMY experts Boban Djordjevic (AI and Data Department Lead) and Maximilian Zollneritsch (Head of Technical Enablement). Together, they share their first-hand experiences from the field, dissecting why enterprise execution is less about "magic boxes" and more about robust infrastructure, microservices, and traditional software engineering governance. We dive deep into two tangible use cases showing real ROI: An internal deep-research agent built with the Google Agent Development Kit (ADK) that automates complex pre-sales lead scoring –accomplishing in hours what used to take months of manual research. Practical external commerce applications, focusing on product data enrichment pipelines and integrated cart optimization agents that ditch boring chat bubbles for smarter, dynamic user experiences. Finally, our guests lay down the ultimate tech foundation on Google Cloud Vertex AI (Agent Platform) and its powerful synergy with SAP enterprise environments, ending with foundational advice for executives who want to kickstart their agentic journey tomorrow.
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    59 min
  • Agentic Commerce: Buying Without Buyers

    Agentic Commerce: Buying Without Buyers
    May 11 2026
    What happens when your best customer isn't a human, but an algorithm? In this episode, Manuela Fritzl (Head of Consulting) and Daniel Reicher (Customer Director) explore the monumental shift from human-centric web design to machine-to-machine commerce. As Gartner predicts $15 trillion in B2B spend will be agent-mediated by 2028, the stakes for businesses have never been higher. We move beyond the hype to discuss: The "Back Door" Metaphor: Why ignoring agentic commerce is like locking your warehouse and turning off the lights. - GEO vs. SEO: Why you need Generative Engine Optimization to stay visible in an AI-first world. - B2B vs. B2C: How agents shift from simple curation in consumer markets to high-stakes negotiation in manufacturing. - The Future of Loyalty: Can a robot "love" your brand, or is data the only thing that matters? Stop treating AI as a side project and start preparing for the era of the machine customer.
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    50 min