Welcome back to Tea Time with Erin, where we share honest conversations about entrepreneurship, money, mental health, and the stories that shape the way we build our businesses and lives.

In this episode, Erin continues Part 3 of her four-part series on generational financial beliefs by exploring the connection between money and the nervous system. While previous episodes focused on where financial beliefs come from and how they impact paying yourself, this conversation shifts into the body and examines why financial decisions can feel so emotionally charged.

Erin explains how our nervous systems often respond to money before our conscious minds have a chance to think. From the knot in your stomach when you open your bank account to the tension that shows up when it's time to pay yourself, these reactions are often rooted in old experiences, inherited beliefs, and generational patterns rather than your current financial reality.

Through neuroscience, nervous system regulation, and practical body-based tools, Erin introduces the first two steps of her GLOW Framework—Ground and Lift—and shares how entrepreneurs can begin creating safety around money so they can make financial decisions from a calmer, more empowered place.

In This Episode, You'll Hear:

• Why your nervous system reacts to money before your thinking brain does
• How financial stress shows up physically in the body
• The connection between generational financial beliefs and nervous system responses
• Why paying yourself can trigger fight, flight, freeze, or fawn behaviors
• How childhood experiences shape financial reactions in adulthood
• What neuroplasticity is and how it helps change money patterns
• The four nervous system responses commonly seen around money
• Why shame is often grief in disguise
• An introduction to Erin's GLOW Framework: Ground, Lift, Own, and Win
• Simple practices to regulate your nervous system before looking at your finances

Key Takeaways

• Financial stress is often a nervous system response, not a discipline problem.
• Your body may be reacting to old money stories before your conscious mind has time to think.
• Fight, flight, freeze, and fawn patterns commonly show up in financial decision-making.
• Awareness creates the opportunity for change.
• Safety and comfort are not the same thing.
• Small nervous system regulation practices can improve financial decision-making over time.
• Neuroplasticity allows you to create new patterns and healthier responses around money.

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is drinking Soothsayer Tea House Masala Chai during this episode. Receive 15% off your first order with Erin’s discount link and code WITHERIN.

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New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

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Content Note: This episode includes a conversation about suicide, grief, and mental health as Anna shares part of her family's story. Please take care while listening and skip this episode if now isn't the right time for you.

Welcome back to Tea Time with Erin, where we share honest conversations about entrepreneurship, money, mental health, and the stories that shape the way we build our businesses and lives.

In this episode, Erin sits down with entrepreneur Anna Wiggins, owner of Surseen Style, for a conversation about entrepreneurship, financial decision-making, risk, grief, and learning to trust yourself through seasons of uncertainty.

Anna shares her journey from working in nonprofits and philanthropy to opening a bridal boutique, selling that business, navigating a season of transition, and eventually launching her newest venture, Surseen Style. Along the way, she opens up about family influences, money lessons from childhood, business loans, entrepreneurship, and the challenge of balancing financial security with pursuing a vision.

Together, Erin and Anna explore what it looks like to trust your instincts, embrace the unknown, and build a business that aligns with your values rather than someone else's definition of success.

In This Episode, You'll Hear:

• Anna's journey from nonprofit work to entrepreneurship
• How a difficult first job helped redirect her career path
• The inspiration behind opening her bridal boutique
• Why she chose not to pursue a franchise model
• The emotional process of selling a business she loved
• How writing and reflection helped her navigate a season of transition
• The realities of funding and growing a small business
• How childhood experiences shaped her relationship with money
• Why paying yourself matters as a business owner
• The importance of trusting your intuition in business decisions
• How nervous system regulation impacts entrepreneurship

Key Takeaways

• Entrepreneurship often requires trusting yourself before you have all the answers.
• Seasons of uncertainty can create space for creativity and growth.
• Business growth often requires financial investment and calculated risk.
• Money beliefs formed in childhood can influence business decisions later in life.
• Paying yourself should be a priority, not an afterthought.
• Success doesn't have to look like constant growth—it can look like alignment.

Learn More About Anna on Instagram: @‌surseenstyle

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is drinking Soothsayer Teahouse Masala Chai during this episode. 15% off your first order! Use code WITHERIN at checkout.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

Welcome back to Tea Time with Erin, where we share honest conversations about entrepreneurship, money, mental health, and the stories shaping the way we build our businesses and lives.

In part two of Erin’s four-part series on generational financial beliefs, Erin dives into one of the most emotionally charged topics for women entrepreneurs: paying yourself. Why is it so difficult to move money from your business account into your personal account—even when the numbers say you can?

This episode explores the hidden emotional and behavioral patterns that impact how entrepreneurs handle money, especially first-generation wealth builders. Erin breaks down two major patterns she sees constantly in her work with women business owners: economic mobility guilt and the absence of financial modeling. Together, these patterns create hesitation, shame, confusion, and fear around taking profit, paying yourself consistently, and building personal wealth through business ownership.

Erin also shares personal stories, client examples, and practical insight into how childhood experiences, family systems, and generational money beliefs continue showing up in entrepreneurship today. From inherited scarcity mindsets to never being taught how to read a P&L statement, this episode helps listeners understand why financial decisions can feel so emotionally heavy—and why awareness is the first step toward change.

If you’ve ever avoided looking at your finances, felt guilty paying yourself, struggled with profit, or questioned whether you deserve to make more money, this conversation will likely hit close to home.

In This Episode, You’ll Hear:

• What economic mobility guilt is and how it affects women entrepreneurs
• Why paying yourself can feel emotionally difficult even when your business is profitable
• How generational financial beliefs influence business decisions
• The difference between emotional money patterns and practical financial skill gaps
• Why many entrepreneurs struggle to determine how much to pay themselves
• How scarcity and inherited money beliefs impact entrepreneurship
• The role financial modeling plays in financial confidence
• Why community and financial conversations matter for future generations
• How nervous system responses show up around money and financial stress
• Why awareness is the first step to changing financial behaviors

Key Takeaways

• Financial decisions are often driven by inherited beliefs, not just logic or math.
• Many entrepreneurs experience guilt when earning more than previous generations in their family.
• A lack of financial modeling creates knowledge gaps—not personal failure.
• Avoiding financial decisions often stems from emotional and nervous system responses.
• Building wealth as a woman entrepreneur can create both opportunity and emotional conflict.
• Awareness of financial patterns is the first step toward healthier money behaviors.

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Everyday Dose Mushroom Coffee during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

Welcome back to Tea Time with Erin, where we share honest conversations about entrepreneurship, money, mental health, and the stories that shape how we build our lives and businesses.

In this episode, Erin sits down with her lifelong best friend, Sarah Jane, for a conversation about entrepreneurship, financial legacy, leadership, and the long road to becoming a Chick-fil-A operator. From selling painted computer art as kids to leading teams through Chick-fil-A's Leadership Development Program, Sarah shares the reality of chasing a vision that didn't always make sense to others.

Sarah opens up about her journey from TV news to late nights in the Chick-fil-A kitchen, taking pay cuts, navigating uncertainty, and learning to think long-term. Erin and Sarah also explore how generational money beliefs, family influence, and mentorship shaped their approach to work and financial stewardship.

This episode is a reminder that entrepreneurship often starts long before business ownership — and that success is built through consistency, preparation, resilience, and vision.

In This Episode, You'll Hear:

• Sarah's transition from journalism and TV news into the Chick-fil-A leadership path
• Why entrepreneurship often begins with vision before confidence
• Childhood entrepreneurial moments that hinted at future leadership
• The financial realities of working in journalism and taking career pay cuts
• What Chick-fil-A looks for in future operators financially and personally
• How Sarah navigated uncertainty while pursuing the Leadership Development Program
• The role mentorship, personal growth, and faith played during waiting seasons
• How generational financial beliefs shaped both Sarah and Erin's views on money
• Why stewardship and long-term thinking matter in entrepreneurship
• The importance of partnership and support in entrepreneurial marriages
• How leadership is built through serving and caring for people well

Key Takeaways

• Entrepreneurship often starts with small moments of initiative long before owning a business.
• Waiting seasons can become opportunities for growth and preparation.
• Financial stewardship and long-term vision are essential for sustainable success.
• Generational money beliefs shape how we approach work, risk, and entrepreneurship.
• Strong mentorship and community can help entrepreneurs stay resilient through uncertainty.
• Building a meaningful business often requires sacrifice, humility, and consistency.

Learn More About Sarah Jane

Chick-fil-A Glasgow, KY

@cfaglasgow

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin and Sarah are sipping Honey Lavender Tea from Pinky Up Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

In this episode of Tea Time with Erin, Erin begins a powerful new series on generational financial beliefs—unpacking how our earliest experiences with money shape the way we think, feel, and behave financially as adults and entrepreneurs.

This Part 1 conversation focuses on where these beliefs come from and how they are passed down through families, culture, and lived experiences—often without us even realizing it.

Erin shares how money beliefs are formed in childhood, why they can feel so deeply ingrained, and how they silently influence our relationship with money long before we ever start a business. From scarcity and fear to control and avoidance, these patterns are often inherited, not chosen.

If you’ve ever caught yourself thinking, “Why do I feel this way about money?”—this episode helps you start connecting the dots.

This is the foundation for understanding your financial behaviors so you can begin shifting them with intention in future episodes.

In This Episode, You’ll Hear:

• What generational financial beliefs are and why they matter
• How money beliefs are formed in childhood and early experiences
• The role family, culture, and environment play in shaping money patterns
• Why many of your financial habits may not actually be “yours”
• Common inherited beliefs around scarcity, security, and success
• How unexamined money beliefs can follow you into adulthood and entrepreneurship
• Why awareness is the first step to changing your financial story
• The importance of creating space to question what you’ve always believed about money

Key Takeaways

• Many of your beliefs about money were formed long before you had control over finances.
• Generational patterns often shape how you earn, spend, and think about money.
• Financial behaviors are learned—and they can be unlearned.
• Awareness creates the opportunity to rewrite your money story.
• Understanding where your beliefs come from is the first step toward change.

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Soothsayer Tea House – Oracle's Daydream during this episode. Use code WITHERIN for 15% your first order!

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

In this episode of Tea Time with Erin, Erin sits down with Aimee Puglisi for a real, honest conversation about entrepreneurship, motherhood, and what it looks like to build a business through life transitions.

Aimee shares her journey from Ireland to Scotland and eventually the United States during COVID. After stepping into a corporate job for the first time, she quickly realized the traditional 9–5 didn’t align with the life she wanted—especially as she entered motherhood and a blended family.

That realization led her into entrepreneurship, where she built a virtual assistant business supporting women entrepreneurs with social media, while also growing a second business in health and wellness. She opens up about inconsistent income, balancing roles, and redefining success in a season that requires flexibility and grace.

Erin and Aimee also dive into how childhood money beliefs shape how we approach finances—from scarcity and strict budgeting to more intuitive approaches—and how those patterns show up in marriage, parenting, and business.

This episode is a reminder that building a business as a mom isn’t about doing everything perfectly—it’s about aligning your life, values, and finances with your current season.

In This Episode, You’ll Hear:

• Aimee’s journey from Ireland to the U.S. and how that transition shaped her career
• The cultural differences between European and U.S. work environments
• Why the traditional 9–5 didn’t align with her goals as a mom and entrepreneur
• How she started her virtual assistant business and built income from home
• The realities of balancing multiple businesses while raising a toddler
• What entrepreneurship really looks like behind the scenes (income, capacity, trade-offs)
• How motherhood shifts your priorities, time, and definition of success
• The importance of giving yourself grace in different seasons
• How childhood money beliefs influence financial decisions
• Navigating money conversations in marriage, blended families, and parenting

Key Takeaways

• Entrepreneurship offers flexibility—but also requires navigating uncertainty and changing capacity.
• Building a business as a mom is about aligning your work with your life, not sacrificing one for the other.
• Your financial behaviors are often shaped by what you learned about money growing up.
• There is no “perfect” way to balance motherhood, money, and business—only what works for your season.
• Giving yourself grace and adjusting expectations is essential for sustainable success.

Learn more about Aimee at: @apuglisi.va or @apuglisi92

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin HERE
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Honey Lavender Rooibos Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

Welcome back to Tea Time with Erin, where we share real, honest conversations about money, mental health, and entrepreneurship.

In this episode, Erin sits down with filmmaker and entrepreneur Elisa Trentham of Sherwood Media for a deeply insightful conversation about the relationship between feelings and financial data in business—and why so many entrepreneurs rely on emotion instead of numbers to make decisions.

Elisa shares what happened when she finally sat down and looked at her profit and loss statement after years of running her business based mostly on how things felt. What she discovered surprised her—and completely shifted how she views success, growth, and her financial story.

Together, Erin and Elisa explore the emotional side of entrepreneurship, including financial shame, comparison, uncertainty, and the tension of being in a season of transition. They also dive into how numbers can actually ground you, tell a more accurate story than your feelings, and help you make clearer, more confident decisions in your business.

This episode is a powerful reminder that your financial story is not always what it feels like—and learning to look at your numbers can change everything.

In This Episode, You’ll Hear:

• Why many entrepreneurs rely on feelings instead of financial data
• What happened when Elisa finally reviewed her profit and loss statement
• How numbers can tell a different story than your emotions
• The role of rejection and perception in how we evaluate business success
• Why financial shame can show up even when things are going well
• How comparison (especially online) distorts your view of your business
• The reality of building a business through different life seasons
• What it looks like to navigate a major transition in business and life
• How grounding yourself in facts (not feelings) can change your decisions

Key Takeaways

• Your feelings about your business are not always an accurate reflection of reality.
• Financial data (like your P&L) tells a factual story that can ground your decision-making.
• Many entrepreneurs avoid looking at their numbers due to fear or shame.
• Comparison can distort how you perceive your success, especially on social media.
• Business growth happens in seasons—and numbers can help you see that clearly.
• Learning to separate identity from financial outcomes is key to long-term sustainability.

Learn more about Elisa: https://www.sherwood.media/

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Pinky Up Tea – Golden Spice Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

In this episode of Tea Time with Erin, Erin explores one of the most powerful — and often invisible — forces shaping the financial decisions entrepreneurs make: money scripts.

Money scripts are unconscious beliefs about money formed in childhood that we carry into adulthood. These beliefs influence how we earn, spend, save, and think about money — often without realizing it. For entrepreneurs, these hidden beliefs can quietly drive business decisions, affect pricing, influence spending habits, and even sabotage financial success.

Erin explains how these beliefs develop early in life, often before age ten, and are commonly passed down through families and culture. She walks through the four core money scripts identified by financial psychologist Dr. Brad Klontz, explaining how each shapes financial behavior and shows up in entrepreneurship.

If you’ve ever wondered why you avoid your finances, undercharge for services, overspend on business investments, or feel anxious about money even when your business is doing well, the answer may lie in the money scripts running beneath the surface.

This episode introduces a framework for understanding your financial behaviors and offers practical steps for identifying and rewriting beliefs that may be holding your business back.

In This Episode, You’ll Hear:

• What money scripts are and how they influence financial decisions
• How childhood experiences shape our beliefs about money
• The four primary money scripts identified by financial psychologist Dr. Brad Klontz
• How money avoidance can cause entrepreneurs to undercharge or avoid their financial numbers
• Why money worship can lead to burnout and chasing revenue instead of profit
• How money status ties self-worth to financial success
• The impact of money vigilance and the anxiety it can create around spending and saving
• Why awareness of your money beliefs is the first step to changing them
• How entrepreneurs can begin rewriting unhealthy financial patterns

Key Takeaways

• Many financial behaviors are driven by unconscious beliefs formed in childhood.
• Money scripts often operate beneath the surface, influencing decisions without our awareness.
• Entrepreneurs are especially impacted because they constantly make financial decisions in business.
• Understanding your money beliefs can reveal patterns like undercharging, overspending, or avoiding finances.
• Awareness and intentional practice can help rewrite unhealthy beliefs and create a healthier relationship with money.

Mentioned in this episode:

• Dr. Brad Klontz – Financial Psychologist
• Money Scripts Test

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Erin’s Website
• IG: @‌erinthemoneytherapist
• Book a free financial clarity call with Erin

Erin’s Tea for This Episode

Erin is sipping Soothsayer Tea House – Masala Chai during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.