In this episode of Tea Time with Erin, Erin begins a powerful new series on generational financial beliefs—unpacking how our earliest experiences with money shape the way we think, feel, and behave financially as adults and entrepreneurs.

This Part 1 conversation focuses on where these beliefs come from and how they are passed down through families, culture, and lived experiences—often without us even realizing it.

Erin shares how money beliefs are formed in childhood, why they can feel so deeply ingrained, and how they silently influence our relationship with money long before we ever start a business. From scarcity and fear to control and avoidance, these patterns are often inherited, not chosen.

If you’ve ever caught yourself thinking, “Why do I feel this way about money?”—this episode helps you start connecting the dots.

This is the foundation for understanding your financial behaviors so you can begin shifting them with intention in future episodes.

In This Episode, You’ll Hear:

• What generational financial beliefs are and why they matter
• How money beliefs are formed in childhood and early experiences
• The role family, culture, and environment play in shaping money patterns
• Why many of your financial habits may not actually be “yours”
• Common inherited beliefs around scarcity, security, and success
• How unexamined money beliefs can follow you into adulthood and entrepreneurship
• Why awareness is the first step to changing your financial story
• The importance of creating space to question what you’ve always believed about money

Key Takeaways

• Many of your beliefs about money were formed long before you had control over finances.
• Generational patterns often shape how you earn, spend, and think about money.
• Financial behaviors are learned—and they can be unlearned.
• Awareness creates the opportunity to rewrite your money story.
• Understanding where your beliefs come from is the first step toward change.

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Soothsayer Tea House – Oracle's Daydream during this episode. Use code WITHERIN for 15% your first order!

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

In this episode of Tea Time with Erin, Erin sits down with Aimee Puglisi for a real, honest conversation about entrepreneurship, motherhood, and what it looks like to build a business through life transitions.

Aimee shares her journey from Ireland to Scotland and eventually the United States during COVID. After stepping into a corporate job for the first time, she quickly realized the traditional 9–5 didn’t align with the life she wanted—especially as she entered motherhood and a blended family.

That realization led her into entrepreneurship, where she built a virtual assistant business supporting women entrepreneurs with social media, while also growing a second business in health and wellness. She opens up about inconsistent income, balancing roles, and redefining success in a season that requires flexibility and grace.

Erin and Aimee also dive into how childhood money beliefs shape how we approach finances—from scarcity and strict budgeting to more intuitive approaches—and how those patterns show up in marriage, parenting, and business.

This episode is a reminder that building a business as a mom isn’t about doing everything perfectly—it’s about aligning your life, values, and finances with your current season.

In This Episode, You’ll Hear:

• Aimee’s journey from Ireland to the U.S. and how that transition shaped her career
• The cultural differences between European and U.S. work environments
• Why the traditional 9–5 didn’t align with her goals as a mom and entrepreneur
• How she started her virtual assistant business and built income from home
• The realities of balancing multiple businesses while raising a toddler
• What entrepreneurship really looks like behind the scenes (income, capacity, trade-offs)
• How motherhood shifts your priorities, time, and definition of success
• The importance of giving yourself grace in different seasons
• How childhood money beliefs influence financial decisions
• Navigating money conversations in marriage, blended families, and parenting

Key Takeaways

• Entrepreneurship offers flexibility—but also requires navigating uncertainty and changing capacity.
• Building a business as a mom is about aligning your work with your life, not sacrificing one for the other.
• Your financial behaviors are often shaped by what you learned about money growing up.
• There is no “perfect” way to balance motherhood, money, and business—only what works for your season.
• Giving yourself grace and adjusting expectations is essential for sustainable success.

Learn more about Aimee at: @apuglisi.va or @apuglisi92

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin HERE
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Honey Lavender Rooibos Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.

Welcome back to Tea Time with Erin, where we share real, honest conversations about money, mental health, and entrepreneurship.

In this episode, Erin sits down with filmmaker and entrepreneur Elisa Trentham of Sherwood Media for a deeply insightful conversation about the relationship between feelings and financial data in business—and why so many entrepreneurs rely on emotion instead of numbers to make decisions.

Elisa shares what happened when she finally sat down and looked at her profit and loss statement after years of running her business based mostly on how things felt. What she discovered surprised her—and completely shifted how she views success, growth, and her financial story.

Together, Erin and Elisa explore the emotional side of entrepreneurship, including financial shame, comparison, uncertainty, and the tension of being in a season of transition. They also dive into how numbers can actually ground you, tell a more accurate story than your feelings, and help you make clearer, more confident decisions in your business.

This episode is a powerful reminder that your financial story is not always what it feels like—and learning to look at your numbers can change everything.

In This Episode, You’ll Hear:

• Why many entrepreneurs rely on feelings instead of financial data
• What happened when Elisa finally reviewed her profit and loss statement
• How numbers can tell a different story than your emotions
• The role of rejection and perception in how we evaluate business success
• Why financial shame can show up even when things are going well
• How comparison (especially online) distorts your view of your business
• The reality of building a business through different life seasons
• What it looks like to navigate a major transition in business and life
• How grounding yourself in facts (not feelings) can change your decisions

Key Takeaways

• Your feelings about your business are not always an accurate reflection of reality.
• Financial data (like your P&L) tells a factual story that can ground your decision-making.
• Many entrepreneurs avoid looking at their numbers due to fear or shame.
• Comparison can distort how you perceive your success, especially on social media.
• Business growth happens in seasons—and numbers can help you see that clearly.
• Learning to separate identity from financial outcomes is key to long-term sustainability.

Learn more about Elisa: https://www.sherwood.media/

Connect with Erin

Learn more about Erin’s work around money mindset, financial therapy, and building businesses that support your life.

• Book a free financial clarity call with Erin: https://calendar.app.google/bTLBrJFex9KHpFKz9
• Instagram: @‌erinthemoneytherapist

Erin’s Tea for This Episode

Erin is sipping Pinky Up Tea – Golden Spice Tea during this episode.

Keep the Conversation Going

If this episode resonated with you, be sure to subscribe and share it with another entrepreneur who might need to hear it.

New episodes of Tea Time with Erin drop every other Tuesday, where we share honest conversations about money, mental health, and entrepreneurship.

Grab your drink of choice, take a deep breath, and join us for the next Tea Time.