You’ve finally completed your brand design—now comes the real work.

In this episode, Jaime and Jessie explain what happens after your brand launch. We cover the practical steps for protecting your investment, how to establish systems that keep your brand consistent over time, and why brand management is an ongoing process, not a one-time project.

By the end of this episode, you’ll understand both the tools and processes that will keep your brand working for you long-term.

Get Jaime's Brand Playbook Template

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Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

You’re ready to design your logo, but have you nailed your brand vibe first?

In this episode, Jessie and Jaime reveal why the strategic work before design matters just as much as the design itself. We explain how to translate your brand foundation into clear visual direction and why this approach inspires better design decisions.

Your brand visuals will evolve over time, but the foundation matters most. Getting your vibe right from the start saves time and regret.

If you’re about to invest in design or DIY your visual identity, this episode shows you how to establish your vision first and move forward with confidence.

Get Jessie's Mood Board With Me Training

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Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

Your customers are using AI to find services—are you showing up?

In this episode, Jessie and Jaime welcome Melanie Gorman, founder and chief strategist of Crownsville Media, to discuss how AI is changing the way customers are finding businesses and what small business owners need to understand to stay visible.

We explore how your brand connects to AI visibility, what GEO and AEO are, and why traditional search still feeds AI (not the other way around).

Most importantly, we discuss practical ways to position your brand so you don’t lose business and how to leverage AI to reach your ideal clients.

If you’ve been wondering how to position your brand for success in a rapidly evolving digital landscape, this episode will guide you with actionable steps.

Connect with Melanie: Crownsville Media

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

How often are you intentionally asking for feedback about your brand?

In this episode, Jessie and Jaime explain why feedback matters, what kinds of feedback to solicit, and most importantly, how to filter input through the lens of your brand strategy.

Not every opinion deserves to change your direction, and we’ll help you determine whose feedback actually moves your brand forward.

If you’ve been paralyzed by conflicting input or unsure whose opinions actually matter, this episode gives you confidence to get smarter about the feedback you collect.

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

You've got a great product, but does it automatically become a great brand? And what about trends—should you chase them or ignore them?

In this episode, Jaime and Jessie tackle the question: which comes first? We explore how products (including services), brands, and trends actually interact with each other, when each one matters most, and how understanding their relationship can change your business strategy.

Through real-world examples, you'll see what happens when brands and products are misaligned, and why the marketplace demand (trends) tells you something important.

If you've ever wondered which element should take priority, this episode reveals the answer—with nuance.

Resource Mentioned in the Episode:

The Marketing Millennials: https://themarketingmillennials.com/

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.

After celebrating 20 episodes, Jaime and Jessie are taking a short break to recharge and plan what’s next.

In this special announcement, we share exactly when new episodes will return, how to catch up on episodes you've missed, and what's coming next—including more guest speakers and live "hot seats."

We're also inviting you to try the Hot Brand Challenge during the break, and we'll keep you connected on social media with previously unreleased podcast content.

New here or a longtime fan? Tune in for all the details you need to make the most of the break and be ready for what's next.

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

Here's the truth: half of what you think you know about your brand is probably just a guess.

In this episode, Jessie and Jaime walk you through a complete brand audit—a thorough, systematic review that covers both your strategy and your style.

We explain which critical areas deserve your attention, how to use data to back up your assumptions, and what to look for when evaluating whether your brand is truly aligned with your mission, your audience, and your future goals.

While brand audits aren't the sexiest task on your to-do list, they're essential. By the end of this conversation, you'll know exactly what's working, what needs adjusting, and whether a small refresh or full rebrand is in order.

If you've been operating on instinct alone, this episode equips you to audit your brand with confidence.

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.

When a creative block hits, you need more than a Pinterest board to overcome it.

In this episode, Jaime and Jessie share four proven methods to break out of your creative rut and find authentic brand inspiration.

We dive into how to activate different parts of your brain, the importance of documenting what resonates with you, and how shifting your perspective unlocks new ideas.

Through real examples from our own design journeys, we show that breakthrough inspiration comes from changing your approach—not just where you're looking.

If you're creatively blocked on your brand and ready to try something different, this episode gives you the methods to get unstuck.

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.