You’ve finally completed your brand design—now comes the real work.

In this episode, Jaime and Jessie explain what happens after your brand launch. We cover the practical steps for protecting your investment, how to establish systems that keep your brand consistent over time, and why brand management is an ongoing process, not a one-time project.

By the end of this episode, you’ll understand both the tools and processes that will keep your brand working for you long-term.

Get Jaime's Brand Playbook Template

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Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

You’re ready to design your logo, but have you nailed your brand vibe first?

In this episode, Jessie and Jaime reveal why the strategic work before design matters just as much as the design itself. We explain how to translate your brand foundation into clear visual direction and why this approach inspires better design decisions.

Your brand visuals will evolve over time, but the foundation matters most. Getting your vibe right from the start saves time and regret.

If you’re about to invest in design or DIY your visual identity, this episode shows you how to establish your vision first and move forward with confidence.

Get Jessie's Mood Board With Me Training

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Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.

Your customers are using AI to find services—are you showing up?

In this episode, Jessie and Jaime welcome Melanie Gorman, founder and chief strategist of Crownsville Media, to discuss how AI is changing the way customers are finding businesses and what small business owners need to understand to stay visible.

We explore how your brand connects to AI visibility, what GEO and AEO are, and why traditional search still feeds AI (not the other way around).

Most importantly, we discuss practical ways to position your brand so you don’t lose business and how to leverage AI to reach your ideal clients.

If you’ve been wondering how to position your brand for success in a rapidly evolving digital landscape, this episode will guide you with actionable steps.

Connect with Melanie: Crownsville Media

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off—even if you can't quite name it—you're in the right place.

Subscribe so you never miss a new episode.

🎁 Free resources: Grab our Branding Glossary or Hot Brand Challenge at TalkBrandingToMe.com.

Connect with us on Instagram and Facebook for more branding insights between episodes.