After 13 years as a professional photographer, Mac Dalton had photographed just about everything. Weddings, seniors, newborns, families, interiors… you name it. But even with all that experience, she still struggled to feel like an expert in anything.

Today, I'm chatting with Mac, a Behind the Shot student and current Rebrand member, about what it looked like to finally go all in on brand photography, build her confidence, and create a business she actually wanted to be known for.

Mac shares how she went from taking all kinds of photography jobs and constantly investing in education to finally finding the direction and support she needed to put what she was learning into practice. We're talking about what helped her make the pivot, why committing to one niche has made such a difference in her business, and how Behind the Shot helped her in this process.

We're talking:

• Why Mac still struggled with confidence after 13 years in photography
• How Behind the Shot helped her learn to plan and execute brand sessions
• The strategic free shoot that helped launch her brand photography portfolio
• Why niching down in your marketing doesn't mean you can never photograph anything else
• How community, feedback, and accountability helped her actually implement what she was learning
• Why a few slow months don't mean it's time to pivot again

Mac also shares how she's on track to make $10,000 more this year than last year, even after experiencing a slower season in her business.

If you've been photographing a little bit of everything, struggling to figure out your niche, or wondering if you're really ready to make the jump into brand photography, I think you'll find a lot to relate to in Mac's story!

Links & Resources

• 📸 Join the Behind the Shot waitlist! Doors open November 13, and waitlist members get 24-hour early access. This round includes my four-week Mini Session Challenge (November 23–December 18), three live coaching calls, and more!
• ✨ Rebrand: My 12-month program for photographers who want to attract and book more brand photography clients
• 📸 Grab the Ultimate Personal Brand Session Shot List: www.maddiepeschong.com/shotlist
• 📝 Blog: More branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!
• Connect with Mac on Instagram or her website!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

In 2021, I made $1,500 in one day shooting mini sessions. And my very next thought was, “If I can make $1,500 in one day, what else is possible?” Fast forward a few years, and I've turned mini session days into $5,000, $7,000, and nearly $7,000 again while working fewer hours. But here's the thing: mini sessions can either be a strategic part of your photography business or a quick cash grab that makes you look cheap (sorry, someone had to say it).

I know mini sessions can be a serious brand builder because I've seen it happen in my own business and with photographers I coach. But the difference comes down to how you position, market, and run them. In this episode, I'm breaking down the five things that helped me turn mini sessions into a repeatable, profitable offer that not only fills spots but also brings in full brand photography clients.

We're talking:

• Why offering mini sessions constantly can hurt your brand
• The pricing, boundaries, and structure behind my mini session days
• How one marketing shift added $2,000 to my mini session revenue
• Building a waitlist and sending personal invites to fill spots
• Why you can't quietly quit when bookings aren't rolling in
• Making booking seamless and increasing revenue through gallery upgrades

Links & Resources

• 📸 Join the Behind the Shot waitlist! Doors open November 13, and waitlist members get 24-hour early access. This round includes my four-week Mini Session Challenge (November 23–December 18), three live coaching calls, and more!
• ✨ Rebrand: My 12-month program for photographers who want to attract and book more brand photography clients
• 📸 Grab the Ultimate Personal Brand Session Shot List: www.maddiepeschong.com/shotlist
• 📝 Blog: More branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of embarrassing to admit because she paid me good money, the photos were gorgeous, and she had a great experience. So what happened?

I used to think that delivering a beautiful gallery meant my job was done. But if our clients aren't actually using their photos, they're missing out on so much of the value of a brand session. And that matters for us, too! Today, I'm walking you through what happens between the end of a shoot and the next time a client books you, because the gallery is the middle of the story, not the end.

We're talking:

• Why gorgeous photos don't always translate into photos clients actually use
• The resources I send clients BEFORE gallery delivery
• How to underpromise, overdeliver, and make your galleries feel more valuable
• Why culling your gallery might be your best positioning tool
• Gathering feedback, testimonials, and marketing gold from clients
• Staying connected and planting the seed for their next brand session

Links & Resources

• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members get a free training November 3, early enrollment access, and exclusive bonuses.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨