After 13 years as a professional photographer, Mac Dalton had photographed just about everything. Weddings, seniors, newborns, families, interiors… you name it. But even with all that experience, she still struggled to feel like an expert in anything.

Today, I'm chatting with Mac, a Behind the Shot student and current Rebrand member, about what it looked like to finally go all in on brand photography, build her confidence, and create a business she actually wanted to be known for.

Mac shares how she went from taking all kinds of photography jobs and constantly investing in education to finally finding the direction and support she needed to put what she was learning into practice. We're talking about what helped her make the pivot, why committing to one niche has made such a difference in her business, and how Behind the Shot helped her in this process.

We're talking:

• Why Mac still struggled with confidence after 13 years in photography
• How Behind the Shot helped her learn to plan and execute brand sessions
• The strategic free shoot that helped launch her brand photography portfolio
• Why niching down in your marketing doesn't mean you can never photograph anything else
• How community, feedback, and accountability helped her actually implement what she was learning
• Why a few slow months don't mean it's time to pivot again

Mac also shares how she's on track to make $10,000 more this year than last year, even after experiencing a slower season in her business.

If you've been photographing a little bit of everything, struggling to figure out your niche, or wondering if you're really ready to make the jump into brand photography, I think you'll find a lot to relate to in Mac's story!

Links & Resources

• 📸 Join the Behind the Shot waitlist! Doors open November 13, and waitlist members get 24-hour early access. This round includes my four-week Mini Session Challenge (November 23–December 18), three live coaching calls, and more!
• ✨ Rebrand: My 12-month program for photographers who want to attract and book more brand photography clients
• 📸 Grab the Ultimate Personal Brand Session Shot List: www.maddiepeschong.com/shotlist
• 📝 Blog: More branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!
• Connect with Mac on Instagram or her website!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

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