In 2021, I made $1,500 in one day shooting mini sessions. And my very next thought was, “If I can make $1,500 in one day, what else is possible?” Fast forward a few years, and I've turned mini session days into $5,000, $7,000, and nearly $7,000 again while working fewer hours. But here's the thing: mini sessions can either be a strategic part of your photography business or a quick cash grab that makes you look cheap (sorry, someone had to say it).

I know mini sessions can be a serious brand builder because I've seen it happen in my own business and with photographers I coach. But the difference comes down to how you position, market, and run them. In this episode, I'm breaking down the five things that helped me turn mini sessions into a repeatable, profitable offer that not only fills spots but also brings in full brand photography clients.

We're talking:

• Why offering mini sessions constantly can hurt your brand
• The pricing, boundaries, and structure behind my mini session days
• How one marketing shift added $2,000 to my mini session revenue
• Building a waitlist and sending personal invites to fill spots
• Why you can't quietly quit when bookings aren't rolling in
• Making booking seamless and increasing revenue through gallery upgrades

Links & Resources

• 📸 Join the Behind the Shot waitlist! Doors open November 13, and waitlist members get 24-hour early access. This round includes my four-week Mini Session Challenge (November 23–December 18), three live coaching calls, and more!
• ✨ Rebrand: My 12-month program for photographers who want to attract and book more brand photography clients
• 📸 Grab the Ultimate Personal Brand Session Shot List: www.maddiepeschong.com/shotlist
• 📝 Blog: More branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

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