My TEDx journey started while I was pooping on a very fancy toilet in NYC. But before I say more about that...
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Back to that fancy toilet in NYC…
I was with my family on spring break, and an email from Cesar somehow showed up in my inbox. Next thing I knew, I had the thought, "I can do a TEDx talk." I booked a call with Cesar, and that same year I landed my first talk. Then I landed a second talk, which was selected for the coveted Editor's Pick (an honor reserved for less than 0.1% of TEDx talks). You can watch my first talk, How to save lives with two minutes of listening here and my second talk, Can we end fear-driven healthcare? here.
Cesar Cervantes was the kind of child whose parents concluded early that he was going to need a stage: theater camps, commercials, and a father he first learned to be funny with. He started doing stand-up and was touring by nineteen, work that eventually took him into war zones, performing at lunchtime on forward operating bases to service members. He calls it the worst possible setup for comedy and the most fulfilling work he has ever done.
What he ran into was the limit of the medium. He wanted to create transformation, not just laughter, so he went to graduate school and began teaching comedy inside a theater department. The keynote he built out of those classes drew a different question from other speakers: how do I get on a stage like that? And Top Talks grew out of answering it.
His case for humor is more serious than you might expect. Humor is catharsis. Pain and joy are both part of being a person, and comedy is where we metabolize the overlap; it is a celebration of the flawed human state. Pain plus time equals comedy, which also means a story told too soon is not ready for a stage. We also get into how badly a story suffers when the teller makes themselves the hero of it, a habit that feels like confidence and lands like distance, and one accomplished people fall into without noticing.
On TEDx, Cesar talks about how the stage is for ideas and how ideas change things, rather than motivational speaking or a personal story of overcoming. Ten to twelve minutes is the sweet spot, and the goal is a talk your audience can leave holding in one sentence. Getting there takes laser focus on your throughline, a clear sense of where the audience starts and where you intend to move them, a refusal to get precious about everything you write, and what he calls an "Oh My Gift" moment.
The structure runs in eight beats: an attention getter, an unequivocal reveal of the problem, the throughline, the solution stated plainly, then building the problem out, revealing the solution, the Oh My Gift moment, and a call to action. TED, he notes, loves reason-based thinking that arrives somewhere.
His advice on getting selected is unglamorous and correct. Land the idea, learn to communicate it, submit to events you would genuinely travel to, and separate the outcome from the process. Once selected, get a coach. TED is its own form. As a two-time TEDx speaker, I can vouch for this.
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