We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

In a down economy, runway is everything.

But it should also be everything in a boom economy.

Great companies figure out how to spend less, and make more.

Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.

For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.

Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.

Find Jordan online:

LinkedIn

Find HostesCocktails online:

Instagram

Find Apologue online:

Instagram

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally.

That's what ultra-fast growing startup Electric.ai has done incredibly well.

Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem.

This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total.

This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.

Find JoAnn online:

LinkedIn: https://www.linkedin.com/in/joannmmartin/

Find Electric online:

https://www.electric.ai/

This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.

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Most people believe deals are won or lost at the proposal stage.

But that's only true if you've done a poor job managing your sales process.

In reality, deals are confirmed or revised at the proposal stage.

This is something I fundamentally didn't understand when I was a rookie salesperson.

Then I hired Joe Micallef, President of GrowUp Sales, as my first sales coach to teach me how it should be done.

When he broke down the why, how, and what I was a brand new salesperson my close rates increased, and so did my deal sizes.

Many of the startups I work with now are a lot like I was when I was a rookie.

That's why I'm so excited to welcome Joe onto this week's podcast to share with you the makeup of a winning proposal.

Find Joe online:

https://www.linkedin.com/in/growupsales/

Find Grow Up Sales online:

https://growupsales.com/

Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!

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